What Is an Advertorial (And How Can You Use Them)? | Ep. #410

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 14 September 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you. Time Stamped Show Notes: 00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)? 00:38 – Affiliate marketers usually run advertorial from their microsites 00:45 – Microsites can be a new blog 00:50 – The blog post can be about a story 01:00 – An advertorial is like a story or editorial with an ad in it 01:13 – An advertorial piece should be well written and trigger people’s emotions 01:31 – Eric shares a bed bug example of an advertorial 01:53 – Affiliate marketers put domains right into their advertorial 02:20 – In an advertorial, you integrate the solution and explain why it is the best solution 02:38 – Most advertorials from Facebook drive the most traffic 02:50 – Taboola and Outbrain can be options, but be careful using these platforms 03:22 – Think about the long game 03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:11 – Go to SingleGrain.com/giveaway for multiple entries 04:25 – That’s it for today’s episode! 3 Key Points: Create an advertorial that is educational and evoke people’s emotions. Links are inserted right into an advertorial—making it easy for readers access and buy your solution. Be careful about where you link your advertorial; keep the long-term game in mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel, and today we're going to talk about what an
0:59.8	advertorial is.
1:01.0	So I'll give my definition first, and then Neil can speak to it but an
1:05.4	advertorial basically is you know I think about the affiliate marketers out there
1:09.6	that run these ads so they might make like a micro site and then on the site
1:13.9	so micro site could be like a you know like a new blog or something like that and you know
1:18.8	maybe the blog post will talk about how bed bugs are really damaging, right?
1:23.4	And you know, they're, you know, how bed bugs can be a nightmare,
1:26.7	and, you know, basically share a story, right?
	...

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