Nick, you know how when you're a journalist that tends to mean spending every morning

clicking through about a dozen or so press releases just to clean out your inbox?

Yeah, like there's a guy who was an extra and Pirates of the Caribbean who I get an email about like once a month who's got his got an opinion to share about some.

I feel like you should interview him. You just consider it.

And at least a few times a month it's something like... consider it.

And at least a few times a month it's something like,

we hope you're planning to cover National Diatomaceous Earth Day

or National Clean Out Your Virtual Desktop Day.

Last week I got one that was like,

hey, we know you know it's National Peppermint Bark Day.

Everybody knows.

Here's what you should be doing to cover it.

And if we have these experts to talk about it

if you're interested.

And I'm always like, who came down from on high

and decided that it was National Bubble Rap Appreciation Day?

I'm going to blame Big Bubble Rap for that one.

A bunch of bubble-rappped moguls sitting on their

bubble-wrapped thrones, popping their product.

I have looked into it. Some of these micro holidays, a term that I stole from Atlantic writer Megan Garber,

are manufactured by industries to sell things. You're right.

Now some are, to my mind, legitimate reminders that draw awareness to illness or social problems or important events.

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