Hey gorgeous, Randa Karaba here, devoted wife, energetic mama, and joyful daughter of the king.

Through PowerFit and Iconic Academy, I've had the opportunity to help thousands of women

transform physically, mentally, and entrepreneurially from the gifts that God has given me.

That desire for more, those dreams keeping you up at night, they are not random.

They are your divine assignment, sis. So welcome to the

powerful women podcast where fitness meets fortune and purpose meets profit. Each episode brings

you real transformation stories and strategic wisdom to help you fully step into the woman that

God designed you to be. Your evolution starts now. Then this may be really new for you to hear. You may have

never even heard of this from anybody else. There's a difference in an elevation of a content

creator and that is what we what is, and that is what we like to call a contentpreneur. Contentpreneur.

That's what I am. And that's what I build. So let's kind of break this down.

First off, we're going to go over what is a content creator? Most of you know this, but just so

that we can see like the difference, right? So content creators, they need like some views.

They are building typically for other brands. They may have their own business too, but they are

getting brand deals and sponsorships from other businesses. They may have their own business too, but they are getting

brand deals and sponsorships from other businesses. And typically, especially if it's a new brand deal or a new

sponsorship, the way that they are mirroring or measuring if this is someone that they want to give

this paid sponsorship or paid brand collaboration to, they're looking at their engagement rate,

their likes, their views, their vanity metrics, as I like to call them. And so they need good

engagement and good vanity metrics for these brands to see that their content is performing well

so that they continue to get paid and get these deals, right? Some of them are paid on

commission. Some of them are just paid up front. Sometimes it's like a combination of the both.

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