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Marketing School - Digital Marketing and Online Marketing Tips

What Intuit’s $12B Acquisition of Mailchimp Means #1880

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 7 October 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means [00:30] A brief history of MailChimp and Intuit. [00:50] The thinking behind why Intuit bought Mail [01:42] Hope that we can gain from Mailchimp’s success. [03:00] Other lessons we can learn from Mailchimp success. [04:26] The benefits of being bootstrapped. [05:08] That’s it for today!  [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mailchimp Intuit   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.8

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

And fast your website loads the better off you are with Google's Corvital update that

0:33.2

makes it super, super important to optimize your site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use dream host.

0:42.2

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve

0:47.7

your low time.

0:48.7

Today, we are going to talk about what into its $12 billion acquisition of MailChimp means.

0:56.2

Let me add some context here first.

0:58.7

So MailChimp is an ESP or an email service provider.

1:02.2

And they started in 2001.

1:03.6

A lot of people know who they are to use MailChimp.

1:06.4

Their competitors would be like a convert kit or a constant contact or active campaign.

1:10.1

There's a lot of these different tools out there.

1:12.0

Into it is a publicly traded company, most commonly known for QuickBooks.

1:15.7

They also own TurboTax and Mint.com.

1:18.7

So Neil, you want to go first?

1:20.1

Yeah, so what into it more so is trying to do with MailChimp is if you think about their

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