meta_pixel
Tapesearch Logo
Log in
The Speaker Lab Podcast

What If My Topic Is A New Idea? + How to Start Selling Workshops (Live Coaching W/ Erick)

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 15 October 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you’re going to get to see that process in action.

We're back with another live coaching episode with Erick Rheam! This week, Erick is helping two TSL students, Josie Ann Lee and Kenny Barnwell, work through real problems they're facing in their speaking businesses.

Josie Ann is trying to introduce a new idea through her talk to event organizers — but she's not sure how to sell an idea no one is familiar with. Kenny has established himself as the expert in his niche, and now he's ready to take things to the next level by scaling his business through workshops.

During this episode, you'll learn:

  • How to get initial traction in your business
  • How to refine your message through real world feedback
  • Why you just have to get started without waiting for perfection
  • The value of establishing yourself as the primary expert in your niche
  • How workshops can accelerate your speaking income
  • The most important things to know when adding a workshop to your business
  • And much, much more!


Episode Resources:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

0:44.7

One thing to think about when you're looking at ideas, if nobody's speaking on it, on the

0:54.0

surface, that sounds great because you're like, okay, If nobody's speaking on it, on the surface, that sounds great

0:55.2

because you're like, okay, I'm creating something new. But in the event world, that's a red flag.

1:04.5

Hey, friends, Grant Baldwin here. Welcome back to another live coaching episode of the Speak of Lab

1:08.6

podcast. Now, we have heard from a number of you that the last

1:11.7

episode that we did in this format was super helpful. So we are going to just keep that train rolling.

1:16.4

This week, Eric Green is going to be hosting two students, Josie Ann Lee and Kenny Barnwell,

1:21.2

to work through some challenges that they are facing in their speaking business. Josie Ann is figuring

1:25.3

out how to introduce a new concept of clients as the

1:28.2

primary value in her talk, and Kenny is starting to scale his speaking business through recorded

1:33.1

workshops. So no matter what stage of your speaking business you're in, I know you're going to find

1:37.3

this conversation super, super helpful. So let's get to it. Here's this week's live coaching session

1:42.7

with Eric Ream, Josie Ann Lee, and Kenny Barnwell. Enjoy it.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.