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The Russell Brunson Show

What I Learned About Sales From the "Wolf of Wall Street", Jordan Belfort | #Sales - Ep. 42

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 9 June 2025

⏱️ 49 minutes

🧾️ Download transcript

Summary

I’ve learned a lot about sales over the years… but this conversation with Jordan Belfort blew me away. In this episode of The Russell Brunson Show, I sit down with the one and only Wolf of Wall Street to talk about closing, conviction, and what it really takes to become a world-class communicator. This isn’t about outdated sales scripts or shady persuasion tactics. It’s about mastering human behavior, asking the right questions, and building real certainty in yourself and your offer. Jordan shares how he developed the Straight Line System, how he rebuilt his life after hitting rock bottom, and what entrepreneurs need to understand if they want to increase conversions without selling their soul. Key Highlights: The Straight Line System explained and how it works in any industry Why sales is about control, certainty, and connection How to frame your product so people want to say yes The three things every buyer must feel before they’ll convert Why tonal shifts matter more than your words The difference between average closers and those who make millions How to train your brain to believe in your offer at the deepest level Jordan is one of the sharpest minds I’ve ever met when it comes to sales and influence. If you’ve ever struggled to get people across the finish line or wondered why your pitch isn’t landing, this episode will help you close the gap. Let’s get into it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I'm making a robot head with an Amazon box.

0:03.0

I've painted it silver and Daddy help me make it.

0:05.0

At Amazon, we're actually using paper bags for more of our deliveries.

0:08.0

And now I'm making a paper hot air balloon

0:11.0

and I even made a little brown basket

0:13.0

and I'm making a dog that looks just like Monty.

0:16.0

Just one of the ways we've reduced the weight of our packaging by more than 40% since 2015,

0:20.0

which is still good for playtime.

0:22.5

Mom, where's the scissors? To learn more, visit about amazon.com.com at UK forward slash sustainability.

0:30.2

Hi, this is Ava from Vanta. In today's digital world, compliance regulations are changing constantly,

0:36.6

and earning customer trust has never mattered more.

0:40.0

Banta helps companies get compliant fast and stay secure, with the most advanced AI automation and continuous

0:46.3

monitoring out there. So whether you're a startup going for your first SOC 2 or ISO-27,01, or a growing

0:52.2

enterprise managing vendor risk.

0:56.2

Banta makes it quick, easy, and scalable.

0:58.1

And I'm not to say that because I work here.

1:00.2

Get started today at banta.com.

1:02.5

Do you have a funnel, but it's not converting?

1:07.6

The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

1:15.4

That's sellingonline.com slash podcast.

1:18.9

This is the Russell Brunson show.

1:23.5

What's up, everybody? Welcome back to the show. I'm excited today to talk to somebody who I actually first found out about this person. I actually was kind of crazy. I looked on my Amazon. So September 11th, 2010, I bought a book called The Wolf of Wall Street. And then shortly afterwards, I bought another book. I think it's called Catching the Wall Street is it, Part Two Catching the Wolf of Wall Street?

...

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