Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while.

That's cute. Y'all, today is a really important day. It is National Mature Women's Day. Correct me if I'm wrong, Laura. Did you

create this day? Mm-hmm. We actually coined this day and registered it with the National Archives,

National Day Archives. So now every year on April 9th, the National Mature Woman's Day.

Love this. Industry Trailblazer for so many reasons. This included. But y'all, we have Laura

Geller here, and she needs absolutely no introduction. You know her products. We've been talking

about her in the Slack. Y'all are using her products, have used her products

for what? Two, three decades at this point? We're like, when was 1993? What was going on in

1993? I know. I know. And we know that you opened your boutique in 1993 and then officially

launched the brand in 1997, right? That's right. That's exactly right. That's right.

I mean, longevity, babes, they don't make them like Laura anymore.

It's a hard feat to have.

Thank you for saying that.

I will say I pinch myself and there's not a day that doesn't go by where I think.

I can't believe the longevity of this brand has happened.

But also, I realize that there's so

many people who may not have heard of Laura Geller. And so I feel this need to continue to spread

the love and the word, the Laura Gellow beauty word. Totally. But you know what? Especially right now

and something that Sarah and I talk about a lot is just the overwhelming

amount of new brands, products being launched. The fact that your brand still lives,

thrives, and people still go back to it, you know, the repeat customer is so important.

So we really do have to tip our hat. Yes, tip our hat 1,000 percent,

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