What Fast Fashion is Actually Doing to the World | Livia Firth

SuperLife with Darin Olien

Darin Olien

Activism, Motivation, Environment, Education, Self-improvement, Fitness, Wellness, Health, Alternative Health, Health & Fitness

4.8 • 1.4K Ratings

🗓️ 21 February 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we dive into the impact fast fashion has on the world with Liva Firth MBE.

The fast fashion and mass production that we all buy into has a dark side that many of us tend to ignore: the social impact. The people who are behind the curtains making these garments are working in poor conditions are abused daily, and often have their lives in danger due to negligence on the part of the companies who employ them. We play a part in this abuse as we continue to support these practices through our purchases. This bears the question: we wouldn’t let our neighbors live or work in such conditions, so why would we allow it (and support) for this to happen to people abroad? It’s time to reconsider which clothing companies we are supporting.

Young people are being brainwashed by these giant companies to keep spending their money on fast fashion. They are purposely targeted on social media platforms and are incited to spend more and consume more products from these particular brands. What makes it harder for them to give up these shopping practices is that they grew up with these brands, while older generations did not. Being aware of the marketing practices of these big companies such as SHEIN, for example, is the first step to not getting sucked into their world and participating in the fast-fashion phenomenon.

The environmental impact of such business practices in the clothing industry is huge. It is destructive to the environment through air pollution, greenhouse gas emissions, and landfill. By purchasing a bit costlier garments from companies that have more environmentally and human-friendly business practices, you will not only reduce landfill waste as the clothing will last longer but also reduce air pollution and greenhouse gas emissions. Spending money on items made by companies who care about sustainability is not only great for the environment but for your savings account too.

Livia is is the co-founder and Creative Director of Eco-Age – the leading consulting and creative agency specialized in integrated sustainability, and founder of the Green Carpet Challenge (GCC). She is renowned for creating compelling frameworks and campaigns for environmental and social justice with global reach.

In this episode, I am joined by Livia Firth MBE to discuss the clothes you are wearing right now, the fast fashion and mass production that we all buy into and how it has a dark side that many of us tend to ignore: the social impact. She discusses how young people are being brainwashed by these giant companies to keep spending their money on fast fashion. They are purposely targeted on social media platforms and are incited to spend more and consume more products from these particular brands. And, she explains how the environmental impact of such business practices in the clothing industry is huge. It is destructive to the environment through air pollution, greenhouse gas emissions, and landfill. We then dive into what we can do right now to lessen the impact, what clothes are more sustainable for the environment, and what to look for and what to avoid when purchasing new clothes.

With Eco-Age, Livia also produced the award winning documentary The True Cost, and the mini series Fashionscapes now available on Amazon Prime. Livia also co-wrote and produced The Green Carpet Fashion Awards 2020 – the first event in the world to be filmed using augmented reality, hologram technology and special effects. The film is now available on Sky and YouTube’s Fashion Channel.

Find more from Darin:

Website: https://darinolien.com/

Instagram: https://www.instagram.com/Darinolien/

Book: https://darinolien.com/fatal-conveniences-book/

Down to Earth: https://darinolien.com/down-to-earth/

Find more from Livia:

Instagram: https://www.instagram.com/liviafirth/

Eco-Age Website: https://eco-age.com/

Article: https://en.vogue.me/fashion/women-sustainable-eco-friendly-fashion-production-livia-firth/

Links mentioned:

Baruka Nuts: Head over to barukas.com/discount/DARIN10 to get 10% off when you use code DARIN10.

Pre-Order the Fatal Conveniences book releasing May 16th: https://darinolien.com/fatal-conveniences-book/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey everybody, welcome to show, this is Darren O'Lean and this is the Darren O'Lean Show.
0:10.6	Thanks for tuning in, thanks for being here and thanks for listening and make sure to
0:16.1	like and subscribe and share these episodes.
0:20.0	I work hard and my team works hard to make sure that we're getting powerful guests with
0:26.4	powerful messages and nothing gives me greater pleasure than introducing you to my new friend,
0:33.7	Livya Firth. She's a co-founder, creative director of EcoAge and she has been consulting
0:40.8	from a creative agency perspective in the sustainability space. She's the founder of Green Carpet Challenge.
0:48.4	We get into a lot of the stuff and Livya has first-hand knowledge and we get into it
0:53.0	about her understanding of the conditions that people are in that are producing your clothes
0:59.4	and the horrible situations that happen, buildings collapsing, not having health standards,
1:06.0	working way too much and that is an understatement and to see this in person and to hear it
1:13.2	from her mouth to your ears is so powerful. She's dedicated her life to improving those conditions,
1:21.6	improving the conditions of your clothing so that they're not harming you.
1:27.4	She recently presented the findings of the Circle's Living Wage. It was a report to the EU
1:34.2	Commission. Livya is a UN leader of change and has been recognized by the UN in the fast
1:41.4	Ford Development Award. Also, the Rainforest Alliance Award, that's a great organization. I've
1:48.0	known them in the superfood world a lot for her outstanding achievement and sustainability.
1:54.1	She's an Italian badass and I absolutely love her and love her passion and love what she stands for.
2:02.5	She's a powerful communicator and she is progressively pushing forward. She created this award-winning
2:09.3	documentary. You need to look at it and you need to check it out called The True Cost,
2:15.2	directed by Andrew Morgan and the mini-series fashion scapes. So she digs into it allows you
2:24.2	to see and to peek under the hood to see what's really going on. People, be aware of where you're
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Darin Olien, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Darin Olien and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.