What farmers need to be modern, climate-friendly and profitable | Beth Ford

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4.1 • 11.9K Ratings

🗓️ 27 May 2021

⏱️ 14 minutes

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Summary

Farming feeds all of us -- yet in rural communities, farmers are under pressure from mounting climate volatility and limited access to modern tools like the internet. How can agriculture stay resilient and grow with the times? Beth Ford, CEO of the farming co-op Land O'Lakes, shares her plan to establish broadband as a basic right nationwide and talks through an exciting range of climate-friendly innovations aimed at making farmers more sustainable and profitable. (This virtual conversation, hosted by TED business curator Corey Hajim, was recorded March 2, 2020.)

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Transcript

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0:00.0	You're listening to TED Talks Daily. I'm Elise Hugh. Farming feeds all of us, and big farms in rural areas face volatility, not just from climate change, but also from fast-changing technology. How do farms keep up?
0:18.8	In today's conversation from TED at BCG in 2021,
0:22.8	farming champion Beth Ford sits down with Ted's business curator, Corey Hageham,
0:26.9	to discuss her ideas to make farms more resilient in the future.
0:33.1	Here with me today is Beth Ford, the CEO of Landau Lakes,
0:37.3	a farming cooperative that works across
0:39.4	the United States and in dozens of countries around the world. And she's going to share with us
0:44.6	her vision about how to create a better future for farmers that's both environmentally and
0:50.4	economically sustainable. Hi, Beth. Thank you so much for being here.
0:55.6	Thanks for the invitation.
0:56.7	I'm looking forward to the conversation.
0:58.6	Let's first talk about the broadband issue.
1:00.7	How big of a problem is this?
1:03.4	And how does it affect the farming community,
1:06.7	both as you said, as families and as businesses?
1:10.3	So the estimates have been that 18 million Americans lack broadband access.
1:14.8	14 million are in rural America.
1:16.9	Now, having said that the broadband, I'm trying to remember what the name of the organization
1:20.3	is, did a study, and they actually say the number's more like 42 million.
1:24.6	And the reason is the mapping is inaccurate.
1:26.9	So what could happen is, let's say, have a
1:28.7	7-11 in a town, and that has Wi-Fi or broadband access because they laid a line. It would show up on
	...

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