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Marketplace Tech

What fake Drake means for the music industry

Marketplace Tech

Marketplace

Technology, News

4.51.3K Ratings

🗓️ 5 May 2023

⏱️ 11 minutes

🧾️ Download transcript

Summary

First, there was fake Drake. Now, counterfeit Kanye and bogus Bad Bunnys are all over the internet. It seems that artificial intelligence-generated music has arrived. Some examples are obvious forgeries, like Barack Obama performing “Let It Go” from Disney’s “Frozen.” Others, like the fake Drake song, “Heart on my Sleeve,” that went viral last month are pretty convincing. Marketplace’s Meghan McCarty Carino spoke with Dan Runcie, founder of the media research firm Trapital, about AI’s latest hit and how far this technology has come.

Transcript

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0:00.0

Marketplace Morning reports new Skin in the Game series explores what we can learn about

0:04.6

money and careers from the $300 billion video game industry. Plus, here how an Oakland-based

0:11.0

program helps young people get the skills they need to break into this booming industry.

0:15.9

Listen to Skin in the Game and more from the Marketplace Morning report wherever you get your

0:20.7

podcasts. First, it was fake Drake, now counterfeit Kanye and bogus bad bunnies are all over the

0:29.6

internet. From American public media, this is Marketplace Tech. I'm Megan McCarty Carino.

0:34.6

Artificial intelligence-generated music has arrived. And while some examples are obvious forgeries,

0:51.8

like Barack Obama performing Let It Go, others like the fake Drake song Heart On My

1:04.3

Sleeve that went viral last month are pretty dang convincing. Says Dan Runsey. He's the founder

1:10.6

of the media research firm Trapidl. These tools have gotten a lot better in a short amount of time.

1:17.2

I still think we may be a ways away from a song capturing the hits of a Drake song like God's

1:24.0

plan or a weekend song like The Hills, but music has always been a canary in the coal mine for

1:30.6

innovation and technology and where things are going and this prove that that will also be the

1:35.6

case as well with AI. What do we know about how this song was made? So this song The Drake of the

1:42.9

Weekend AI Song was created by this TikTok user Ghostwriter 977. They were the ones that put it

1:51.3

up and based on a combination of the tools that are available both to get the lyrical cadence

1:57.3

of a particular artist, but then also their voice as well. They were able to make this work and

2:03.6

they're definitely similarities you can tell with the type of song that you may have heard on

2:09.2

one of Drake's more recent albums especially.

2:17.4

Yeah, I mean what makes this really sound like Drake?

2:22.0

With the technology you do have the ability to copy and replicate the voice cadence

2:28.0

and Drake has had enough imprints into what his voice sounds like, how he sounded, what his voice

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