Ever notice that the more money you have in your wallet, the more likely you are to spend it? Well, it is actually more complicated than that. This episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ Ever hire someone to design a logo or brochure or website and have them present it to you and ask, “What do you think”? It has happened to me and my problem is, I don’t know what to think. I don’t know what makes a well-designed brochure or website. I don’t know what people will think when they see it or what motivates people to respond. If you have ever found yourself in the same boat you will want to listen to my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK). Listen as she explains how people react to design elements and how to better design anything. When your doctor takes your blood pressure – does he check both arms or just one? There is a really good reason to check both. Listen as I explain why there is likely a difference between the blood pressure in your arms and what it could potentially mean. https://www.sciencedaily.com/releases/2012/03/120320195749.htm Think about how many times a day do you engage in conversation. It is the primary way we communicate with others. Yet, you likely don’t know much about the science of conversation. Interestingly, conversation can beautiful and brilliant or it can be awkward and difficult. Understanding how it works can make you a better conversationalist. Here to explain the science of conversation is David Crystal. David is a writer and editor and his latest book is called Let's Talk: How English Conversation Works (https://amzn.to/32e4qLF). Learn more about your ad choices. Visit megaphone.fm/adchoices