Every day, multiple times a day, we are making choices as consumers, how we spend our money,

and how much of our data we're willing to share with the companies we do business with.

Now, you may not be constantly thinking about those choices.

I know I am not. I am moving very quickly.

But Martha Diallo is.

She's the president and CEO of Consumer Reports, an independent nonprofit that works with consumers to create a fair and just marketplace.

She's also the author of Buyer Aware, harnessing our consumer power for a safe, fair, and transparent marketplace.

I found this conversation with Martha eye-opening

on everything from the varying layers of protection on things we use every day,

like the apps we use to transfer money,

and I want Martha calls the moral clarity required to go to the mat for consumers.

Thank you. moral clarity required to go to the mat for consumers. Marta, thank you so much for being here.

It's a pleasure.

Take me back to when you are presented with the opportunity to come run Consumer Reports. What drew me to Consumer Reports was this almost mystical intervention where I recall that my first internship out of college was working in public citizen, which is a

consumer organization, you know, with another sort of historic iconic leader, Ralph Nader.

So it was interesting when they called me and said, you know, would you be interested in talking

to us about it? My life sort of came full circle, you know, from being a

college grad, doing my first job, and then being called and say, there's this amazing organization,

another icon, which is now looking to, you know, modernize and be on the forefront of what's

happening in the digital marketplace as opposed to what it was.

And I really was drawn to the idea of the millions of people that rely on trusted information every day to guide them in a marketplace and create the opportunities and the safety they require.

So that to me was so intriguing, and the closer I got to it, the more I recognized that it really was another avenue for me.

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