Are you an entrepreneur that shorts on time, money, or just looking for that success blueprint?

The proven entrepreneur is the podcast for you.

Host Don Williams and his guests are sharing and inspiring entrepreneurs around the world

with real success stories.

Here's your host Don Williams.

Don Williams here with another episode of the proven entrepreneur.

Today, I'd like to speak about romancing your customer.

Romancing your customer is the title of a book I wrote two or three years ago.

Fortunately, that book became a number one best selling book.

And in that book, we talk about how to romance your customers.

Now, nothing inappropriate about romancing your customer.

Romancing your customer is merely trying to see things from your customer's point of view

and to give them exactly what they want.

So Webster says romance is an emotional attraction or an aura belonging to an especially heroic

era, adventure, or activity.

The Almighty All-Knowing Google says romance is a feeling of excitement and mystery associated

with love.

Love, passion, ardor, adoration, devotion, more affection, fondness, attachment as in their

romance, blossom.

Now, as a man born in Kansas in the 1960s, I'm pretty certain I arrived on this planet

without a romantic gene.

But along the way, I learned to be romantic and I've watched romance in a business setting,

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