What Does a Recession Mean for Creators? (Ft. Mr. D) | S2 E16

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 1 August 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The ‘recession’ buzzword is being thrown around a lot right now. As an influencer, what are the steps we can take to protect ourselves if this becomes reality? Mr. D (my husband) sits down with me to break down what changes to expect in this industry. Additionally, we share how content creators can mitigate the potential recession in order to come out on top.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-17

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Timestamps:

(2:17) - Recession definition, current landscape, & impact on creators

(10:05) - Evaluate personal vs. business expenses saved up

(13:16) - Niches affected by recession & charging brands

(19:59) - Tips for getting paid on time & follow-up etiquette

(29:06) - Observations during potential recession

(34:15) - Investment suggestions during downturn

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Transcript

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0:00.0	I really don't feel like it will affect creators a lot because at the end of the day, I do think that creators could still be a more affordable way for brands to advertise.
0:11.0	So this might actually be a great time for nano-influencers, for micro-influencers who don't charge super-high rates like macro or mega influencers do, and also
0:25.2	UGC creators.
0:33.0	Welcome to the full-time influencer podcast.
0:35.3	I'm your host Tina Lee, and I'll be sharing industry
0:38.0	knowledge and social media tips through weekly interviews with established creators and Q&A sessions.
0:43.4	Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living.
0:49.4	Let's dive in.
1:00.0	Today we have a repeat guest the third time that this city is back.
1:07.8	Yes, and it's because today we are going to talk about the recession or the potential recession because technically the government has not officially announced that
1:11.4	there is indeed a recession. I know this word may seem really scary to people so I want
1:18.9	to really first say that I am not trying to spread panic and it's important that you don't
1:23.9	start to panic at all but it's also very important that we talk about, that we understand where this is coming from and what we should do as creators and what we should expect in the coming months or even years.
1:37.3	So, yes, let's begin.
1:39.3	All right, I'm back. So what questions do we talk about?
1:41.3	Yeah, yeah. First of all, let me ask you a question.
1:47.6	What makes you qualify to talk about finance and the recession?
1:48.2	Oh, boy. So I spent 15 years on Wall Street at a very large investment firm.
1:54.6	I learned everything about investing as well as the markets.
2:01.6	Yes. And now I spend my time investing my own money and spending all my time learning about the economy and companies.
2:09.6	Yeah, so he has a lot of insight into what's happening in the economy right now that we'll talk about.
2:16.6	Is there actually an official recession right now?
	...

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