What Brands Look For When Hiring An Influencer

Woman of Influence

Julie Solomon

Marketing, Business

4.7 • 1.5K Ratings

🗓️ 1 August 2018

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this week’s episode, I sit down with Ali Grant! Ali runs one of the most successful communications agencies in the industry and they represent both brands AND influencers in the fashion, beauty, and lifestyle space. With 6+ years and 30+ employees, it’s safe to say they’re doing something right. Ali was kind enough to share a bunch of really simple, tactical tips for both brands and influencers in today’s show - and I honestly had to make notes for myself. They’re that good! So even if you think you know it all (or you know nothing at all), you can thank me later for this show :) Or even better, thank Ali! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon) and Ali (@aligrant)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.

Transcript

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0:00.0	You're listening to episode 70 of the Influencer podcast.
0:04.0	Now I have been waiting to have today's guest on for a while now as I love her mix of
0:09.3	Influencer and brand knowledge and if there's anyone who knows what each side is looking for, it's her.
0:16.2	My friend Ali Grant created Be Social, a modern media communications agency six years ago and
0:22.0	has since grown the company into one of the
0:24.3	leaders in our space. Be Social covers brand communication and serves brands and
0:29.3	then on the flip side they also have a talent management division of the company where they represent
0:34.4	influencers. So like I said, she truly understands what it's like to be on the brand and
0:39.5	influencer side. They represent some of the biggest brands and influencers in the
0:43.7	fashion beauty and lifestyle space. Ali is an amazing human. She is so much fun and I
0:48.7	cannot wait to dive into all things influence with her today. So let's get to it.
0:53.4	And you know, of course, that I want to hear
0:55.8	from more of you who listen in each week.
0:57.4	So make sure to subscribe to the Influencer Podcast
1:00.8	over on iTunes.
1:02.0	Give us a review, as I would love to highlight your review in an
1:04.9	upcoming episode and make sure to screenshot this episode on your phone
1:08.9	today and tag me on your Instagram story, I'm at Joel Solomon,
1:13.6	and our guest today, which is the amazing Alley Grant,
1:17.2	and hashtag the Influencer Podcast,
1:19.5	to let us know that you are joining in today,
1:21.6	as you know that I love to share those
	...

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