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Register at Bloomberg Live.com slash Canadian Finance slash radio. Hello and welcome to another episode of the Odd Lots Podcast, I'm

I'm Tracy Allaway. And I'm Joe Wisenthall.

So Joe, you know I went to South Korea for the first time a month or two ago.

I know and I was super jealous of it because you posted a bunch of awesome food picks and it's just a place I've always wanted to go so thank you for rubbing it in.

Yeah, I'm sorry.

I did eat a lot of Korean fried chicken and I sort of regretted it afterwards but at the time it was a really good idea.

Okay, so what's the point?

What do you try other than reminding me that because of where you live you get to eat much

better food than me all the time, you're always posting about it. What is the, what else you're trying to tell me here?

Okay, well it was my first time in South Korea,

despite the fact that I grew up in Asia

and spent a lot of time in the region,

and I learned a lot in just a few days in Seoul and one of the things

I learned and this this probably won't come as a surprise to anyone with teenage kids is that K-pop is really really

big in South Korea. I guess I'm not really surprised that it's really, really big in South Korea, but what I am struck by,

and it's one of these facets of modern pop culture that I feel incredibly ignorant on.

...