This is the Gary V. Audio Experience.

Gary, welcome to five questions.

Thank you for having me.

Or should I say welcome back?

This is my sixth interview with you since 2007,

and congratulations on 12 and a half.

An amazing read, of course.

You know, not too much of it surprises me based on knowing you for such a long period of time,

and it's your sixth business book.

Did anything pop out?

Somebody obviously has interacted and consumed and we've interacted a lot.

Was there anything that was caught you?

You know what for me?

I think it was reinforcement for something that I've been thinking about.

And you and I were similar in many ways obviously.

You know, you know, came from like an immigrant family, hard workers.

You know, I've been working since I was a little kid like you.

And so like I own the work ethic thing is penetrated through everything you've done, of course.

But one of the things that you said actually is that curiosity is one of the top soft skills that you mentioned in the book.

And to me that makes so much sense because when I think about what drives me, it's curiosity.

It's the reason why I have a research business.

And I want to uncover the biggest workplace trends you you focus on marketing consumer trends and just overall trends about where we're going.

...