So I bet you are curious what kind of Facebook ad creative is working better and better in more of my client's accounts?

Well, here's the answer.

It is Reels, you know, the vertical video format.

Now, before you just check out or leave this episode, I need to tell you how to select the best content

from your organic Instagram posts

and then to put that into your Facebook ads.

And if you listen to the end,

then I will tell you the second best format

that I'm seeing working more and more.

This one will surprise you actually.

So how do you choose the content?

Simply go into your Instagram. You'll see a screenshot right here on the

side of the screen where it's an Instagram account and then you want to make sure

and tap your thumb or whatever you use for your phone to select the the Reels feed

and then as you look in your reels you will see which one is

getting the most plays this is the easiest way to choose something now of course

if you have a lead magnet you want to choose a reel that could be used with that

lead magnet or maybe you are already using mini chat to deliver the lead magnet when

somebody comments give me the lead magnet and in that case take that reel and

get the raw video of course and throw it into a Facebook ad campaign and watch

how it performs now you have to test you have to watch you have to observe you

have to compare you should test a couple against each other but this is what's working well for my clients.

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