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The Art of Online Business

What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8821 Ratings

🗓️ 7 February 2025

⏱️ 4 minutes

🧾️ Download transcript

Summary

Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions. I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only ...

Transcript

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0:00.0

Welcome back to another episode of the Art of Online Business.

0:03.6

And this time, if you need help or are curious how you could format or set up your sales page,

0:10.7

I thought I would share behind the scenes with you, my session with a copywriter who is helping me write a sales page of mine for the ad testing cheat code.

0:21.1

And I learned a few new things.

0:23.1

So in this episode, I'm kind of processing what I learned

0:25.6

and sharing some goodness with you.

0:28.6

I'm scrolling down the sales page.

0:30.8

And if you'll notice, it's pretty short.

0:33.3

And this is the first thing that kind of struck me.

0:37.1

You know, as we were in our review session, I was thinking and I asked her, you know,

0:41.5

let's go ahead and add some more sections to this sales page so it can be longer like my other sales pages.

0:47.6

And she was like, well, I'll tell you what she said in the moment, but if you can't see this, then you're probably just listening.

0:52.8

And I would love for you to be able to click on the link in the show notes below.

0:56.6

Head over to YouTube for this exact same episode.

0:59.3

Then you can see what I'm talking about, because this will help your sales page.

1:03.4

So she was like, look, Quojo, it's $37.

1:07.2

Like, people spend $37 in their sleep.

1:10.5

So you should not add any more sections to this sales page.

1:14.9

It just needs to say what the thing is, and then they can buy it, or they won't.

1:19.1

But it's not like you have to convince them and have this be long.

1:22.7

And she went into a miniature side tangent about how folks folks free lead magnet opting pages will be

1:28.6

pretty long and then it's like but wait this is free or this is a low-ticket offer

...

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