Wende Zomnir, Founder of Urban Decay & Caliray: Building a Legacy Brand, Tracking Trends, Starting a Second Business, Limited Edition Products, & More
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 19 March 2024
⏱️ 52 minutes
🧾️ Download transcript
Summary
On today’s episode I am speaking with Wende Zomnir, co-founder of Urban Decay cosmetics and now clean-beauty brand, Caliray. We start off discussing how she built Urban Decay before social media, influencer marketing, or even in-store shopping. Starting Urban Decay with the mission of being an inclusive, creative, and household name that truly values their community, Wende intersected that with her personal passion of sustainability and the California lifestyle to create Caliray. Throughout the episode we talk about starting a second business as an entrepreneur, taking investments, staying motivated, her morning routine, and more. This episode is such a good one, an amazing story and so many tips! Enjoy!
To connect with Wende on Instagram, click HERE.
To connect with Wende on Tiktok, click HERE.
To connect with Caliray on Instagram, click HERE.
To connect with Caliray on Tiktok, click HERE.
To connect with Urban Decay on Instagram, click HERE.
To connect with Urban Decay on Tiktok, click HERE.
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
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Transcript
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| 0:00.0 | The following podcast is a Dear Media production. |
| 0:03.9 | Dear Media IRL is back, and we're showing up bigger, better, and louder than ever. |
| 0:09.9 | Join us on May 4th in Austin, Texas for the ultimate live podcasting experience. |
| 0:16.1 | Watch and learn from your favorite dear media hosts as they bring their insightful discussions from your |
| 0:21.3 | headphones to the stage. Get ready to be inspired, entertained, and watch audio get a makeover. |
| 0:28.6 | Tickets are on sale now at DeerMedia.com slash IRL. See you on May 4th in Austin, Texas. |
| 0:39.0 | Hi, I'm Sif Heider, the founder of Farray. |
| 0:42.0 | I'm a wellness entrepreneur and digital creator, and this is my show, The Dream |
| 0:46.2 | Bigger podcast. |
| 0:47.5 | Listen, I love dreaming big, but you know what I love more? |
| 0:51.3 | Actually having the resources to make those big dreams happen. And hey, dreams can |
| 0:56.3 | sometimes be private jets, but other times they can look a little something like having the best |
| 1:01.4 | skin of your damn life or starting a successful business or delving into spirituality. So on this |
| 1:08.4 | podcast, I chat with experts and thought leaders from different fields about |
| 1:12.2 | their tips and tricks on doing exactly that. |
| 1:14.8 | So let's get right into it. |
| 1:20.2 | Hello, hello friends and welcome back to another episode of the Dream Bigger podcast. |
| 1:25.0 | Now, today's episode is a must listen for anyone who is currently on |
| 1:29.9 | the entrepreneurship journey or is thinking of starting a business at any point. I am speaking to |
| 1:35.9 | Wendy Zomir, who is a seasoned expert in entrepreneurship. Not only did she launch and work on urban decay, I mean, no big deal, for I think it was like 20 years, okay, insane amount of time. |
| 1:51.6 | And now she went on to start Callie Ray. |
| 1:53.9 | So not only has she graduated from, you know, an expert business already, but now she went on to start another one. So today's |
... |
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