Everything in our culture is about maximizing luxury and relaxation and comfort.

I think that that has created a society of very unhappy people.

What we should be telling people and encouraging them to do is to seek out discomfort,

relish and welcome challenges into your life.

Anything that is pushing you outside of your comfort zone and forcing you to grow

personally, whether it's physically, mentally, emotionally, spiritually, I think our

experiences that we should all be, that should be our default to always be searching those out.

Short of that, I think we become unhappy, depressed, isolated, discontent.

The forces of modern culture and marketing are counter-programming what truly makes us feel alive

and happy and connected.

That's Ultra-Athleed Rich Roll and this is a proof podcast.

Hi friends, welcome back.

I hope your week is going well and for all the first time is out there.

Thank you so much for joining us finally.

My name is Simon Hill, I'm your show host, author, nutritionist and physiotherapist.

And today is the very first Wednesday Wisdoms, a new segment that I promised I would make regular.

A few weeks back, I was thinking about all of the conversations I've had on this show to date

with leading experts in health and wellness from across the world.

And all the incredible ones I have penciled in coming your way in the next few months.

And I thought some of this knowledge needs to be repurposed.

Having it featured for a week and then being pushed into the archives isn't really great for any of us.

It often takes hearing something a few times for the penny to drop.

...