Hey, I'm Candice Limb.

And I'm Kate Lindsay, and you're listening to I see why am I.

In case you missed it.

Slate's podcast about internet culture.

And Candace, I want to share with you my new, least favorite genre of TikTok.

Ooh, I want to hear more.

So these videos, they're ads on TikTok, but they're styles like regular TikTok videos.

But they're from brands like

talkiatry or nourish, and they're all meant to look like it's a regular person posting,

but it's coming from a brand account. And so it'll say things like, POV, you just found out

there's a virtual dietician or psychologist who takes your insurance and it's this woman walking around

like the music is soothing she's like kicking leaves it's all it's it's the it's to i hate it

so much i've kind of seen these before and i always hit like not interested but guess what they

come back they always come back well yeah, yeah, and the problem is,

and this is where I do it to myself, where I see something like this, I'm grossed out about it,

and I'm like, well, let's cover it. And so then I end up engaging with the more. And so now it's my

entire feed, which is really annoying because I already find the whole concept of advertising for-profit healthcare just really gross.

But something about this feels extra sinister because it's sort of being Trojan-horst in front of us as if it's like lifestyle content.

That makes a lot of sense.

And the thing is, I'm immediately thinking of the Hems and Hers Super Bowl ads. Do you remember

this? Yes, that was, I know I said that no one cared about any of the ads, but when that ad finished

and we realized it was for Hymns and Hers, there was like a full grown throughout the room.

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