I'm your host, Chris Gillabo. I have the privilege of bringing you a different episode every day.

And the purpose of Side Hustle School is to help you create a new source of income without quitting your job.

Over and over and through lots of different stories and examples, I want to illustrate the fact that wherever you are in life,

even with limited time, there's something you can do to create more freedom for yourself.

Because ultimately that's what a Side Hustle is about. It's not a part-time job, it's not just working harder, it's creating an asset that works for you.

And we've just finished week number 43 of the show, been going strong since January 1.

Over here I just came back from Texas next week to California, San Francisco and Santa Cruz, and then to Detroit the next day.

Which, fun fact, did you know that Detroit is not next to San Francisco? Apparently I did not when I booked this tour.

But the show must go on and so does the tour. If you would like to join me somewhere, just come over to SideHustleSchool.com slash tour.

Every week we're adding at least two cities, and if you'd like me to come to your city, and I haven't been there yet, or if you missed it and you'd like me to come back, send me a note.

Let me know. You can write to me from thesideusleschool.com site. You can send me an email at Chris atsideusleschool.com.

Send me a tweet, an Instagram direct message, or a carrier pigeon. All up to you.

Now as we kick off this recap, I want to talk about the concept of finding your ideal customer.

This is really important, and if you've been working through the SideHustle book, you know that every day for 27 days in a row you have a different task.

Day number 8 is to have imaginary coffee with your ideal customer.

And the principle here is that there's one person out there who meets your perfect profile as a perfect customer.

Now the SideHustle world is different from what you may have heard about startups or other startup business lessons.

I almost never say target market. I tend to focus much more on individuals.

So in this exercise of finding your ideal customer, it's all about understanding like that one person out there, who do they represent?

And obviously ultimately there's going to be a lot more than one person. We're just trying to get really specific.

You want to focus on that person's goals, their hopes, their aspirations, and also their problems, their frustrations, their pain points.

In the book I tell the story of a friend of mine, John Lee Dimas, who wrote something like 1200 words about his ideal customer.

...