Welcome to the Tech Meme ride home for Wednesday, November 6, 2019. I'm Brian McCullough today.

Twitter announces topics. Xerox might take a run at HP, Uber's getting into the

ads business, Ford's Electric Mustang makes Tech Crunch angry, and the best

blockchain startup idea I've heard in a long time.

Here's what you miss today in the world of tech.

Twitter has announced topics a feature which lets users follow more than 300 subjects

including sporting events, gaming, entertainment events, but not politics, notably.

You'll be able to follow these topics just as easily as you're currently able to follow

individual accounts.

The feature is rolling out tomorrow, Thursday, quoting the verge.

We know that the main reason that people come to Twitter is to keep up on the things that

they're interested in, said Rob Bishop, who leads the topics team at Twitter, quote,

the challenge is, it's really quite difficult to do that on Twitter day to day, end quote.

The idea of letting people follow topics in addition to or instead of individual accounts dates back to the earliest days of the company.

But it took the development of machine learning tools and the hiring of a human editorial team among other things to make it happen.

Bishop says the feature will shine for

followers of big fandums such as major professional sports teams or the

Korean boy band BTS. That group and its members represent one of the most discussed subjects on all of

Twitter he said and yet there are few official accounts on which to follow daily developments.

That left fans searching for fan accounts even though Twitter has a good idea of what the top accounts are.

Now, fans can just follow the BTS topic and Twitter will surface popular tweets about the band.

If topic succeeds, Bishop said,

...