This episode is brought to you by Sun Express Airlines.

Looking for an affordable escape for the whole family, Sun Express has you covered.

Early birth deals to Turkey start at just 5999, fly non-stop to Sanyantalia or Scenic Ismia.

Perfect for making family memories.

These low fares won't last long so book now tan later at sunexpress

dot com and secure your seats today it's wednesday august 24th 2022. I'm Jackson Bird today. The world of nym cells. What are they and where do they fit in online? Plus, the genetic similarities between unrelated doppelgangers and gummy bears made out of wind turbines.

Here's some cool stuff for your ride home.

Have you heard of Nimcells?

N-I-M-C-E-L-S.

Thankfully, it's not an offshoot of In-C-C-S, like I assumed it was when I first heard of it.

NIMCEL is short for niche internet microcelebrity.

It's someone with a following online within a hyper-specific vertical,

who's not big enough to actually make money off of their online popularity,

and doesn't make that a goal of theirs anyways.

It's a relatively self-deprecating

moniker for a label that comes with the prerequisite that you can't care too much. Despite being a

decidedly Gen Z phenomenon, it's actually pretty Gen X, you know, even while doing the thing,

you have to show that you don't care about the thing.

Taylor Lawrence, perpetual translator of online youth culture to fellow millennials,

recently crowned the first generation to age out of being cool on the internet,

profiled a few nymcells in the Washington Post today.

Here's how Lawrence defines the term, quote,

...