Wed. 03/03 – Google (Sorta) Pivots To Privacy

Tech Brew Ride Home

Amalgamated Internets, LLC

Technology, News, Tech News

4.7 • 1K Ratings

🗓️ 3 March 2021

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Google says it’s getting out of the ad tracking game. Kinda. I’ll explain what’s really going on here. Headline wrapup from Microsoft’s Ignite conference includes AR excitement. Brave is launching a privacy search engine. And why Amazon’s app icon redesign reminded people of Hitler’s mustache. Sponsors: PingIdentity.com NewYorker.com/techmeme, promocode: techmeme Links: Google promises it won’t just keep tracking you after replacing cookies (The Verge) Google to Stop Selling Ads Based on Your Specific Web Browsing (WSJ) Microsoft says China-backed hackers are exploiting Exchange zero-days (TechCrunch) Recovering from the SolarWinds hack could take 18 months (MIT Technology Review) Microsoft launches Power Fx, a new open source low-code language (TechCrunch) Microsoft Mesh feels like the virtual future of Microsoft Teams meetings (The Verge) Brave is launching its own search engine with the help of ex-Cliqz devs and tech (TechCrunch) Amazon shaves app icon mustache that raised eyebrows (The Verge) My podcast NFT! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome to the Tech Meme Right Home for Wednesday, March 3rd 2021.
0:07.0	I'm Brian McCullough today. Google says it's getting out of the ad tracking game.
0:12.0	Kinda. I'll explain what's really going on here. getting out of the ad tracking game, kind of.
0:12.8	I'll explain what's really going on here.
0:14.3	Headline Wrap Up from Microsoft's Ignite Conference
0:17.5	includes some AR excitement.
0:19.8	Brave is launching a Privacy Search Engine
0:22.2	and why Amazon's App icon redesigned reminded people of
0:25.1	Hitler's mustache. Here's what you miss today in the world of tech.
0:32.4	We are hopefully going to get some interesting and in-depth analysis of this soon because I could use it.
0:39.4	Google has announced it is getting out of the ad tracking business. Basically, Google has promised it is getting out of the ad tracking business, basically.
0:44.0	Google has promised it will not build alternate identifiers to track users after phasing out
0:50.0	third-party tracking cookies. Quoting the verge.
0:54.0	Google is slowly phasing out third-party tracking cookies, and today it's making clear that
0:58.0	it won't just replace them with something equally invasive despite the impact the change
1:01.7	will have on Google's
1:02.6	lucrative advertising business. In a blog post, Google explicitly
1:06.6	states that it quote, will not build alternate identifiers
1:10.4	to attract individuals as they browse across the web and quote
1:13.6	after the third-party cookies are gone.
1:15.8	Instead our web products will be powered by privacy-preserving
1:19.3	APIs which prevent individual tracking while still delivering results
	...

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