Hello, and welcome back to another episode of the Influencer Podcast.

I am so excited for today's episode because I am bringing the fantastic Dana Snyder to you today.

Dana is an entrepreneur and the founder of Positive Equation and she is also a client of mine.

She is a member in my shine community.

Now, Dana is a nonprofit digital coach,

which means that Dana's company, Positive Equation,

it helps nonprofits attract new donors and raise more funds online through digital marketing.

And Dana helps them do just that.

And I'm kind of bringing you along, I should say, instead of bringing Dana on the podcast,

I'm bringing you into a recent coaching session that I did with Dana.

Dana is fantastic and I love when we get to deep dive and really get to some good nitty-gritty stuff

through just strategy and discussing her business and her journey.

And I wanted to share that with you today because I think that this conversation that Dana and I had

during our coaching session is going to resonate with a lot of you.

So we talk about webinars today.

Dana shares a recent launch that she's that she had and just some of the goals that she had.

And I share really how to use webinars to sell your services and the best strategies to do that,

what types of content and marketing must be taking place kind of before the webinar even happens

to be able to leverage a higher conversion rate. And then we talk about what it's called a social

seller. What are their roles on your team and how can they support you?

And we talk about your team and how to really lay out firm expectations with your team.

So your business gets the results that it needs. Then we go into sales team and sales goals.

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