I remember the first time I watched one of your reels.

There's a chain, there's a cool shirt here.

Yeah, yeah, yeah, yeah.

And I was like, wait, this is the head of Instagram?

And I'm into it.

What is the competition for?

TikTok hurt us, but hurt them way more.

Where does Instagram live on Revenue Share?

Creators are tough to keep happy.

Does, like, watch time matter?

People ask a lot about the algorithm. I didn't anticipate that answer from you. What's one of your interests? Gardening and planting food in my backyard. All right.

Cool. TikTok is gone from the U.S. What does that mean for Instagram?

I mean, today on the Colin's Beer Show, we're joined by head of Instagram, Adam Masseri.

Adam joined Facebook in 2008 as a product designer and eventually became the head of Instagram Adam Messeri. Adam joined Facebook in 2008 as a product designer

and eventually became the head of Instagram in 2018. We came up to the Instagram offices here in

San Francisco and started our conversation with Adam about what type of content performs best

on Instagram. We also talked about the race to remain competitive with TikTok and YouTube and asked Adam about his perspective on crater monetization and revenue sharing on Instagram.

It's a really fun and eye-opening conversation that covers a ton of ground.

I think you guys are going to really enjoy it.

And if you're watching here on YouTube, make sure to subscribe.

Here's our conversation with head of Instagram, Adam Maseri.

Adam, welcome to the show. Thanks for having me. The first thing we wanted to ask you is you're the

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