And I met one of the largest VCs in Israel, one of them, of the leading partners and we,

and that was after the waste was acquired.

So we had a dialogue and open dialogue and I asked him how long does it take you to decide

if you like the entrepreneur or not.

And we were sitting in a small meeting home so the guy is looking at me and then looking

at the door and looking at me again and says before they sit down.

I'm Ricky Mulvey and that's Yuri Levine, co-founder of the Navigation App Ways.

Levine is a serial entrepreneur and the author of Fall in Love with the Problem, Not the

Solution.

The Motley Fool's Alex Friedman caught up with Levine to talk about the inside story

of founding Ways, the fundamentals of entrepreneurship, a very common misconception about disruptive technology

and if Chatchy BT can solve the good enough problem.

And I know in the book you talk a lot about product market fit, why is this such an important

idea for you and how do you think entrepreneurs can measure it and focus on it?

So you're at the end of the day, building a startup is a journey, it's a complex journey

and it's a long one, it's a roller coaster journey, it's a journey of failures and

we will touch base on all of those.

But the first part of this journey is to figure out product market fit and by figuring

on product market fit what I really mean is that you create value to your customers,

to your users, to your customers, wherever they are.

In a certain extent I would say if you don't figure out product market fit, you will die

as simple as that.

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