⌚ “Watch University” — Rolex’s apprenticeship. Advent Calendar Marketing. Ken Burns’ loooong strategy. +3am Cyber Monday.
The Best One Yet
Nick & Jack Studios
4.6 • 9.8K Ratings
🗓️ 1 December 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
The Rolex CEO thinks Apple Watch actually helped Rolex sales… We’ll tell ya how
Kraft, Dior, & Skims all just launched Advent Calendars?... “Advent Advertising” is the hot new marketing trend.
Ken Burns’ “Revolutionary War” documentary proves 1 thing… Loooong can beat TikTok.
Plus, there’s a wild new time everyone’s shopping on Cyber Monday… 3am
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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
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Transcript
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| 0:00.0 | This is Nick. This is Jack. Welcome back. It is Monday, December 1st. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. |
| 0:12.1 | Oh, yet is Jack and I are dropping something big this week. On Wednesday, mark your calendars. It's going to be huge. |
| 0:18.8 | Huge day. You got to tune in. But in the meantime, Jack, we got three fantastic stories for today's pod. What do we got on the show? For our first story, the CEO of Rolex just gave a super rare interview and dropped a huge surprise. Turns out the best thing to happen to Rolex was the Apple Watch. For our second story, the marketing move every brand is doing today is actually biblical. |
| 0:38.7 | The Advent calendar, it ain't Christian, it's capitalist. |
| 0:42.2 | And our third and final story over Thanksgiving, someone in your family made you watch the new Ken Burns documentary. |
| 0:49.0 | Mom, turn off the subtitle, no. |
| 0:52.3 | Ken Burns' The American Revolution |
| 0:54.5 | proves how a really long documentary |
| 0:57.0 | can beat a 15-second TikTok. |
| 1:00.0 | Dad, is there 1.5x speed? |
| 1:02.5 | 2x speed. |
| 1:03.7 | But yet, he's, before we hit that wonderful mix of stories. |
| 1:06.7 | What a mix of stories. |
| 1:08.0 | Love coming back to this mix, Jack. |
| 1:09.6 | Happy Cyber Monday to all those who celebrate. |
| 1:12.2 | And those who celebrated dropped $13.3 billion a record number in last year's Cyber Monday. |
| 1:18.0 | The biggest e-commerce day in American history. |
| 1:21.0 | But besties pause the pod, because this should really be called Cyber Middle of the Night. |
| 1:26.5 | Because the shopping actually spikes at 3 a.m. |
| 1:29.8 | Get this, according to Zip Finance, 48% of shoppers now make their big buys after midnight. |
| 1:35.4 | And it's not even just a Cyber Monday thing. True. Overall, one out of 15 e-commerce purchases |
| 1:40.5 | happens between midnight and 6 a.m. Yeah, you know who you are. There are a few reasons for |
... |
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