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LinkedIn Presents. Hello and welcome to the big technology podcast, a show for cool-headed, nuanced conversation of the tech world and beyond.

Well, if you're listening to this show, you know that the company that I'm endlessly

fascinated with is Apple.

It is a demonstration of what it means to be a 21st century company.

It dominates in almost every field that it plays in.

It's also filled with complicated issues. It tells us it's a statesman or a

moral company, yet it does lots of things that might not be considered that way. It's also

a beloved company, but also one of the most secretive companies in the world. Let's peel that back

because this week joining us is Tripp Mickle. He's a reporter for

the New York Times, an author of the new book, After Steve, How Apple Became a Trillion Dollar Company

and Lost It, Sol. You're about to learn a ton about Apple. Lots of brand new details in this book,

which I enjoyed very much. Tripp, welcome to the show. Thanks so much for having me out.

Thanks for being here.

So let's just start. You start the book talking about the transition from Steve Jobs to Tim Cook.

Why did Steve Jobs pick Tim Cook as the CEO? Because, you know, you would imagine that Apple is a company that would want someone more creative. Tim Cook is more of an operations guy. It's always been a little

bit interesting to me that Cook runs the company. It's a great question. There's not a clear

answer, but the clearest answer I was able to get in the book. And if you read the book,

...