[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 17 December 2024
⏱️ 34 minutes
🧾️ Download transcript
Summary
Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.
Chapters
- 00:00:00 - Opening Loops & Layers: What's Coming Up?
- 00:00:13 - New Energy in the Room: Meet the Co-Host!
- 00:01:28 - Rewind Chronicles: Co-Hosts of the Past
- 00:02:45 - Meta’s Maze: Surviving a Shifting Landscape
- 00:04:55 - The Future is Delicate: 2025's Red Flags
- 00:05:06 - Wellness Hit: Brands Brace for Impact
- 00:12:21 - Privacy Wars: Personalization vs. Boundaries
- 00:15:37 - Rulebook Rewritten: Navigating Ad Chaos
- 00:17:41 - Looking Ahead: Staying Sharp in the Storm
- 00:28:14 - Endnotes and Epiphanies: Wisdom to Go
LINKS AND RESOURCES:
- Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
- Choosing a Special Ad Category
- Agency Freedom Live
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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Transcript
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| 0:00.0 | Just imagine being able to view every single user to your website and know exactly which channel they came from, be it Google search ads, meta ads, TikTok ads, LinkedIn posts, your organic SEO rankings, email, SMS, or even Amazon, all while eliminating all that annoying, direct, unattributed, unknown traffic that puts the blinders |
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| 1:28.9 | Hey folks, Ralph here. |
| 1:30.1 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
| 1:35.2 | PT listener for any period of time, you know that we talk about top of funnel all the |
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... |
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