4.8 • 2.3K Ratings
🗓️ 6 October 2025
⏱️ 99 minutes
🧾️ Download transcript
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
What if doing hard sh*t on purpose was the fastest way to build a multi-company empire? In this hard-hitting Dropping Bombs episode, Buck Holly—Marine veteran, world champion shooter, and founder of C&H Precision—goes from broke farm kid in Minnesota to leading multi-million-dollar plays in precision manufacturing, software, and performance nutrition. He built gear warfighters trust (red-dot pistol optics, optic mounting plates, limited-run pistols), invented early drone tech as a defense contractor, and hires misfits with grit over pedigree. Buck says it straight: comfort destroys success, real-world exposure crushes racism and homophobia, and the government keeps people divided on race and guns so they never build anything that lasts.
Then he hands you the operator's playbook: buy the machine you'll need next year, overstaff so you never miss demand, and when suppliers squeeze you—build it in-house. He's rolling out AIM Software to replace agency spreadsheet chaos, expanding BullyWerx to manufacture parts and run youth EV kit programs that teach real manufacturing, and pushing Ruck Pack (featured on Shark Tank) to fuel performance without junk. If you're done with fragile supply chains, influencer gear, and borrowed narratives, steal Buck's model—do hard sh*t, make it easy to buy, and build companies that outlast trends.
🔗 Resources
🔧 C&H Precision — https://chpws.com
📸 C&H Precision Instagram: @chpws — https://www.instagram.com/chpws/
📲 Buck's Instagram: @buckholly — https://www.instagram.com/buckholly/
☕ Grounds & Rounds — https://grounds-rounds.com/
💧 Ruck Pack (hydration + nootropics) — https://ruckpack.com
📖 Book (coming soon): Experience Is Expensive: The Trench Warfare MBA
📍 BullyTrakr™ by BullyWerx — https://chpws.com/product/bullywerx-bullytrkr-tracking-device-for-ios-and-android/
Watch the full-length video version of any Dropping Bombs episode here on YouTube.
Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/
Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.
Closer School: https://www.closerschool.com/cs
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| 0:00.0 | It's the U.S. government that I think is corrupt, and it's the Chinese government that are corrupt. They want us to think we're all divided. They want you to not like gay people. They want you to not like other. We don't have the best people qualified for the job in D.C. The real problem is the controllers. That's who's causing the divide. But I've joined the Marine Corps because nobody could get in there without a top secret clearance. What I didn't know was that some of the guys that were there witnessing these tests were from some certain agency. |
| 0:26.6 | Turns out they wanted to load the payload with C4. |
| 0:30.6 | In the next five years, I predict that 25 to 50% of all pistols that are sold will come with what it is, Brad Lee, back again with another |
| 0:43.9 | episode of dropping bombs today in the studio. Folks, as always, they got a real treat for you. Buck |
| 0:48.7 | Holly's in the house. What's happening, Buck? Not much. How are you? Dude, if I was any better, |
| 0:53.4 | I'd be you. |
| 1:03.4 | If you guys don't know who this dude is, this dude is a world champion shooter, dangerous game hunter, marine corps veterans. |
| 1:05.6 | Should I got to get my readers on for this list? |
| 1:15.2 | Inventor and founder of the Cavalier Attitude family of companies, a multi-million dollar empire built on grit, faith, and purpose. |
| 1:28.9 | Basically, after serving nine years in the U.S. Marine Corps and 12 years as a defense contractor, Buck launched out on his own to build what he proudly calls his band of misfits empire, focused on manufacturing, technology, |
| 1:29.8 | and consumables. |
| 1:35.4 | Your mission goes far beyond profit with four patents and counting. |
| 1:40.7 | His innovative products serve military, law enforcement, competitive shooters, and everyday consumers. |
| 1:44.5 | But at the heart of it all is a deeper purpose, becoming a billionaire, |
| 1:48.9 | not for status, but to impact millions of lives through leadership, loyalty, and second chances. |
| 1:50.5 | Today, my man leads companies like CNH precision, bully works, aim, grounds and rounds, and |
| 1:58.8 | ruck pack, all designed to challenge the norm, |
| 2:01.6 | inspire growth, and to deliver serious results. |
| 2:05.4 | Guided by Faith Family and his battle-tested ethos, do hard shit. |
| 2:09.9 | Buck is on a mission to transform lives, one higher and one product at a time, my friends. |
| 2:16.0 | Do hard shit. |
| 2:23.0 | You realize that that is technically the reason people succeed and the reason they don't. I've lived it all my life and and that's why I'm so proud |
... |
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