Want To Land Brand Deals As A Beauty Influencer? Here's How.

Woman of Influence

Julie Solomon

Marketing, Business

4.7 • 1.5K Ratings

🗓️ 7 August 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

WHAT YOU’LL LEARN: Some of the topics that Meg Young and I discuss include why leading the beauty division of a large PR agency taught her a lot about being an entrepreneur, the shifts she has seen in how huge beauty companies approach influencers today and the goal beauty brands are hoping to achieve when working with influencers. We also chat through the key to achieving success on social media as an influencer and how the value of your relationships often matter more to PR agencies and brands than your perfectly curated content. For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. One more thing! Make sure you subscribe to the podcast to stay up-to-date on the latest influencer insights and strategies.

Transcript

Click on a timestamp to play from that location

0:00.0	I just have a sense of, you know, this person really embodies the brand.
0:03.4	Yes, their content is beautiful, but beyond that I know that they are incredibly hardworking,
0:08.5	incredibly professional, and they really love this brand.
0:12.4	And that I think is a key part of a successful
0:16.8	partnership is really getting to know the person I mean it's it's like dating
0:21.0	right you're on a on tinder so I can say this here you're on a dating app and you see a picture and they look great
0:28.8	You need to you need to date a little now my guest today is not only a dear friend, but an awesome PR and influencer marketing consultant
0:36.8	specializing in prestige beauty.
0:39.4	Meg Young has over a decade of PR experience, working with two of the industry's most prestigious
0:44.8	beauty agencies, as well as leading the in-house PR efforts for luxury beauty brands such
0:50.5	as Kate Somerville skincare and Juea Cosmetics.
0:54.0	Through her years of experience working in New York and LA,
0:57.2	Meg has established a vast network of authentic relationships
1:00.4	with top editors, influencers, makeup artists, celebrities, publicists,
1:05.0	and managers on both coasts.
1:07.0	In 2018, Meg founded Megg Young Media Group,
1:10.0	a PR and Influencer Marketing Consultancy, Specializing in Beauty.
1:14.0	Now, have you subscribed to the Influencer Podcast yet on Stitcher iTunes all the places.
1:19.0	Well, if not, please make sure to do so as I don't want you to miss an episode.
1:23.7	Also make sure to screenshot this episode today on your phone.
1:27.1	Tag me on your Instagram stories if you hang out there at Joel Solomon and our guest
1:31.7	at Meg S. Young and hashtag the
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Julie Solomon, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Julie Solomon and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.