Want To Land Brand Deals As A Beauty Influencer? Here's How.

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 7 August 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

WHAT YOU’LL LEARN: Some of the topics that Meg Young and I discuss include why leading the beauty division of a large PR agency taught her a lot about being an entrepreneur, the shifts she has seen in how huge beauty companies approach influencers today and the goal beauty brands are hoping to achieve when working with influencers. We also chat through the key to achieving success on social media as an influencer and how the value of your relationships often matter more to PR agencies and brands than your perfectly curated content.

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Transcript

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0:00.0	I just have a sense of, you know, this person really embodies the brand.
0:03.4	Yes, their content is beautiful, but beyond that I know that they are incredibly hardworking,
0:08.5	incredibly professional, and they really love this brand.
0:12.4	And that I think is a key part of a successful
0:16.8	partnership is really getting to know the person I mean it's it's like dating
0:21.0	right you're on a on tinder so I can say this here you're on a dating app and you see a picture and they look great
0:28.8	You need to you need to date a little now my guest today is not only a dear friend, but an awesome PR and influencer marketing consultant
0:36.8	specializing in prestige beauty.
0:39.4	Meg Young has over a decade of PR experience, working with two of the industry's most prestigious
0:44.8	beauty agencies, as well as leading the in-house PR efforts for luxury beauty brands such
0:50.5	as Kate Somerville skincare and Juea Cosmetics.
0:54.0	Through her years of experience working in New York and LA,
0:57.2	Meg has established a vast network of authentic relationships
1:00.4	with top editors, influencers, makeup artists, celebrities, publicists,
1:05.0	and managers on both coasts.
1:07.0	In 2018, Meg founded Megg Young Media Group,
1:10.0	a PR and Influencer Marketing Consultancy, Specializing in Beauty.
1:14.0	Now, have you subscribed to the Influencer Podcast yet on Stitcher iTunes all the places.
1:19.0	Well, if not, please make sure to do so as I don't want you to miss an episode.
1:23.7	Also make sure to screenshot this episode today on your phone.
1:27.1	Tag me on your Instagram stories if you hang out there at Joel Solomon and our guest
1:31.7	at Meg S. Young and hashtag the
	...

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