Want to Know My Skincare Secrets? Are You Ready to Glow? YSE Beauty is Here (the WHOLE Story, a Look Into the Products, the Name, and So Much More)

Lipstick on the Rim

Sony Music

Fashion & Beauty, Society & Culture, 681313, Arts, Education

4.2 • 853 Ratings

🗓️ 25 April 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

What does it mean to be “wise?" Having or showing experience, knowledge, and good judgement (most of the time). The idea of being wise, getting wiser, and sharing said wisdom was the very impetus for YSE Beauty, Molly’s dream skincare brand that launches today. After 2.5+ years in the making, we’re so excited to bring you an edited line of products that look good, feel good, and wear good. YSE Beauty (pronounced “wise") is precisely a marriage of science-backed clinical’s with the beauty and ease of luxury. Today, we sit down with Molly’s partners Charlene Valledor and Dustin Cash of SOS Beauty to get into everything about the brand (and we mean everything) from the inception to the cocktail of formulations to the name. We couldn’t be prouder to birth YSE Beauty into the world and we think you are absolutely going to be obsessed. Just remember… it ALL starts with your skin.

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Transcript

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0:00.0	The following podcast is a dear media production.
0:03.6	Hey, I'm Molly Sims, and I'm Emma Shogormley.
0:06.1	We're two girls obsessed with one thing.
0:09.0	Beauty.
0:10.0	And by that, we mean everything that makes you look and feel beautiful.
0:14.7	We're calling on our favorite health experts, industry insiders, and friends to answer all your beauty questions.
0:20.5	With a drink in hand. questions with a drink in hand.
0:21.7	Definitely with a drink in hand. You're listening to Lipsick on the Rim with Molly Sims.
0:30.3	Ma! Let me tell you, today is the day. It's a really big day for me. I mean, it is a huge day. I feel like you're
0:40.7	actually birthing your fourth baby. It's my fourth child or my sixth, if you count, Ruby and
0:47.9	now Magic. But you guys, today is the day that we launch Wise Beauty, a skincare line that I have two and a half
0:58.6	years of hard work in the making.
1:00.9	I am so excited because we have my partners, Charlene Vallador and Dustin Cash are here with me
1:06.5	today.
1:07.5	The founders of SOS Beauty and they are secret brand incubators and they are the brain
1:15.7	child behind so many brands that you guys have all loved but we're going to tell you the beginning
1:22.7	in the middle and now the just I mean the true the true beginning and what a labor of love it has taken.
1:30.1	And I just wanted to give a shout out to all of, from Nick to Melvin to, I mean, there's so many people to my team.
1:40.1	And you guys know who you are. And then to our Wise team, they're incredible and they have worked
1:45.5	religiously on this brand and making it come alive literally the past two and a half a year.
1:52.7	So we're going to kind of do this in two parts. We're going to tell you a little bit about the story
1:57.2	behind Wise. And Emish is kind of going to interview me, and then I'm going to
	...

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