Want to get the most from Expedia? Follow these 3 ultimate ways S4E4

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 16 July 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Boost Hospitality Podcast Season 4 Episode 4 The trick with all the online travel agents and listing sites is to put your information everywhere. These companies invest billions ensuring they are seen first when a potential guest starts their booking process, so if you don’t have a presence on all of the big online travel agents, you are leaving money on the table. I appreciate the fact that you can’t be everywhere all of the time though, so what I did was adopt the 80/20 rule. How does this work? 1. Get listed on all of the online travel agents 2. Monitor the results over 6-12 months. 3. Find out which websites worked the best for bringing in bookings. The end results would help that I would focus on the 20% of websites that are bringing in 80% of the bookings. To read the full blog, go to: https://boostly.co.uk/want-to-get-the-most-from-expedia-follow-these-3-ultimate-ways/

Transcript

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0:00.0	Welcome to season 4 of the Boost Hospitality Podcast, and back again to show all hospitality owners
0:16.0	how you can turn lookers into bookers,
0:18.0	get more heads on beds and increase your direct booking.
0:21.0	This season I've got something very special lined up. The
0:24.9	Bousley website was recently voted one of the top 10 UK hotel blogs out there.
0:31.6	After asking you guys, I realized that so many of you haven't
0:37.0	actually read the blogs. You said that you prefer audio as a way of learning
0:42.2	about new tactics and tips to get in more direct
0:45.3	bookings. So what I'm doing this season is I'm going to be providing the audio
0:50.5	version of all of my blogs that are on the Boostley website.
0:55.0	So it doesn't matter whether you're on the computer, in the car,
0:58.5	getting ready for breakfast or changing those beds, I can show you how you can increase your diary bookings. Let's get on with
1:04.3	this show. Okay so this episode is all about free useful ways of getting the most from
1:12.3	expedia. What I have noted for is ways of getting the most from Expedia.
1:14.0	What I have noticed recently is that there's a lot of Bookings coming into our property from
1:18.6	Expedia, so I thought as well as having the blog about Booking.com that I will talk about in future episodes.
1:25.0	Let's put something together that can help you with Expedia.
1:29.0	Number one, make sure you upload quality photos.
1:32.0	It's the same as every list in sight.
1:34.0	When you first join Expedia you've got the ability to up photos to their platform.
1:39.2	Unlike other websites, you are not given a chance to write a property description. So in Expedia it
1:45.1	literally is that your photos are everything. It's very cliche but a photo tells
	...

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