So if you wondered, is it just writing good copy that affects an ad and then is that the only part of the funnel or do you also need to worry about connecting to your new leads inside of your email nurture sequence?

And what is most important?

Is it just going after the conversion?

Is it relating to them on those like personality traits that you have

that they also could identify with? Is it about putting the right kind of case study in your email?

Like how do you build authority and do all of this? Well, I have a guest. He is a copywriter.

And I've talked to other copywriters and I just got finished saying to Justin Blackman

that I love having copyrighters on the podcast because I myself am so utterly horrible at

the written word and so I'm happy to have you Justin on the podcast. Dear listener, you're

going to enjoy this episode because Justin has written ad copy.

At one point, I think, Justin, you said that you were writing ad copy in an agency,

like a Facebook and Instagram ads management agency, and you wrote ad copy for how many different

people in one year?

Was it 200 something?

239 different people over the course of about 18 months.

That makes you an expert at learning and writing in other people's voice.

That is an absolutely insane stat.

Yeah.

It was one of those things that I didn't realize how insane it was until I like sent it out loud to someone and they're like, wait, you did what?

I know. And so we're going to have to go into that. So dear listener, when I was chatting with Justin Blackman in on Instagram and after having seen him on a couple of other podcasts, you know, online friends that I know,

he made it a point to say that he believes in connection over conversion and that the connection

will eventually lead to the conversion. And we're going to talk about how to sound and write

...