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Thank you. From Wondry, I'm David Brown, and this is Business Wars Daily on this Monday, February 28th.

Happy Monday, everyone.

You don't often hear Walmart and designer in the same sentence, but that's about to change.

The world's largest retailer has unveiled two, quote, elevated fashion brands called Free Assembly and Scoop,

and they dug deep into their pockets to get some design help.

The lines that are appearing in stores this spring are the first by designer Brandon Maxwell,

who's a judge on Bravo's Project Runway. Maxwell also has his own luxury apparel and accessories brand.

Last spring, Walmart hired the designer as creative director to oversee its posher private label brands.

It was a move that raised eyebrows at the time. Maxwell has dressed Lady Gaga,

Blake Lively, and Michelle Obama. His lines are sold for big bucks at retailers like Neiman Marcus.

Now, as the red carpet designer takes on the big blue mass market retailer, he will be involved

...