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Marketing School - Digital Marketing and Online Marketing Tips

Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 6 May 2024

⏱️ 22 minutes

🧾️ Download transcript

Summary

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

  • (00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More
  • (01:15) Wall Street rate-cut expectations
  • (03:49) Attribution is somewhat unknowable
  • (05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system
  • (06:58) Burger king leveraged Mcdonald's for marketing using Rappi
  • (10:20) The explosion of $3.75/hr virtual employees
  • (11:33) Companies are now selecting individuals to be the face of their corporate brand
  • (16:44) How to beat every Google SEO update
  • (20:05) That’s it for today! Don’t forget to rate, review, and subscribe!

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey Girlfriends, it's me Carol Fisher back with another season of the global number one

0:05.7

podcast the Girlfriends. Last time we investigated the murder of Gail Katz. This time

0:12.0

we're uncovering the identity of the woman who was buried in

0:15.2

Gail's grave for a decade before she disappeared.

0:18.6

Join me and the rest of the club as we tell her story.

0:22.0

Listen to season two of the girlfriends,

0:24.2

our lost sister on the I Heart Radio app,

0:26.9

Apple Podcasts, or wherever you get your podcast.

0:30.0

Neil and I have an agency owners group

0:32.0

called the Agency Owners Association.

0:34.1

All you have to do just go to marketing school.

0:36.3

That I.O slash agency once again it's marketing school.

0:39.0

The I.o slash agency to learn more and now back to the show.

0:43.2

Did you see the power report today?

0:44.8

But he from the Fed?

0:45.9

No.

0:46.9

Wall Street pushes out rate cut expectations

0:49.7

sees risks that they don't start cutting until March 2025.

0:54.0

Inflation is not going down enough, so no boost for the election.

1:00.0

No boost for the election, but typically the Fed doesn't want to cut right during the election because they don't want to have favoritism towards one candidate or another.

1:09.0

Typically what they would try to do is cut it quite a bit before or after the election.

1:15.2

The cuts would have favored Biden this year, but no more cuts.

...

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