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C EE. E. C EE. K. slash claims. And what's up, it's will, cane of the will cane podcast today we have a fascinating

conversation with the former brand president of Levi's Leibies of course is the

Denham Company the the Jeans Company that you probably at some point in your life had grown to love.

I know that I did. I wore 517s and 527s bootcut for most of my life. And Jennifer Say made news about a year and a half

ago when she posted a column up at Barry Weiss's sub-stack

common sense announcing her resignation from Levi's because she felt like woke capitalism and group think had attempted to

censor her voice when it came to school closures during COVID. It's a fascinating

behind the scenes conversation based upon a new

book she has out called Levi's Unbuttoned. Go check it out. Levi's Unbuttoned.

It's on sale now where you can hear this story which again is a fascinating insight into the way

that corporate America works, how it is virtually leaderless, how it runs in fear of the mob and whether or not companies can take

philosophical or brand stances or should they be purely profit-driven capitalist

enterprises.

I hope you enjoy this conversation with Jennifer Say.

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