Wake Up Water - Anytime Energy. Anytime Hydration.
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 10 November 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“Energy and hydration any time” that's what gravitates the younger generation towards Wake Up Water. In part 2, Tyler Dooley, Founder and CEO of Wake Up Water, adds that their product also helps with hangovers.
Lemon, orange, and coconut are their winning flavors after testing dozens of flavors. They are still testing out new flavors. The brand also wants to focus on immunity, amino acids, probiotics, and other additional functionality in the near future.
He suggests that driving traffic to the site is difficult so it's best to use Amazon to acquire more customers. People on Amazon are shopping with a purpose; that’s why being on Amazon helps grow the business.
The company is focusing on increasing reach organically, building community, and establishing in the right way with the right partners.
He talked about:
* Flavors at Wake Up Water
* Product functionality
* Recommendation on Amazon
* Combating privacy, cookies, and performance marketing
* The Next 6 months
Join Ramon Vela and Tyler Dooley as they break down the inside story on The Story of a Brand.
For more on Wake Up Water, visit: https://drinkwakeupwater.com/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.
And post-purchase, stay on top of things with Fenix proactive delivery alerts.
Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.
For more details, check out https://fenixcommerce.com/.
*
This episode is also brought to you by EcoCart.
EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.
And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.
That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.
Get started today. Go to https://ecocart.io/sob/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.2 | So really, yeah, wake up water is a product that allows individuals to get, you know, |
| 0:28.1 | both energy and hydration any time that they need to pick me up. So whether you're waking up |
| 0:33.0 | early to get to an early morning workout, you know, trying to get through some afternoon |
| 0:36.9 | meetings, or just having a late night ahead of you, you know, trying to get through some afternoon meetings, |
| 0:42.6 | or just having a late night ahead of you. I want this product to kind of be your energy boost that you can feel confident in in the functionality, but also trust the ingredients because |
| 0:47.4 | you can turn around the label and you know exactly what every single, you know, |
| 0:51.2 | ingredient is on the packaging. |
| 0:59.3 | We all know delivering shipping are a major pain. |
| 1:03.3 | Fortunately, with Phoenix Commerce, you can now deliver a better customer experience and improve conversions up to 14%. |
| 1:06.2 | How? |
| 1:06.8 | By providing your customers with personalized actual delivery dates and options directly on your |
| 1:13.0 | web store and post purchase while stay on top of things with Phoenix proactive delivery alerts |
| 1:18.6 | so retailers brands and online merchants big and small trust Phoenix commerce to optimize |
| 1:23.6 | their entire order shipping and delivery experience so So why not you? For more details, |
| 1:28.9 | check out phoenixcom.com. That's phoenixf eniX commerce.com. We all know that sustainability |
| 1:37.2 | is now a driving factor in consumer purchasing decisions. An EcoCart is an e-commerce |
| 1:42.7 | plugin that encourages checkout by allowing your customers to shop |
| 1:47.0 | carbon neutral with you. And that's why 1,500 plus brands that use EcoCart like APL, Barker Box, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.