VitaWild - No Sugar, No Guilt—Just Good Hydration

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 25 March 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand?

You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that’s winning hearts (and taste buds).

In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking.

They open up about the actual cost of doing things right, the power of storytelling in CPG, and how they’re using their creative roots to build something truly impactful.

Key Moments in This Episode:

💧 Why taste, transparency, and trust are non-negotiables

🏗️ Lessons from building brands like Dr. Squatch (and how it shaped VitaWild)

🌱 Creating a daily hydration & immunity product with no sugar and no shortcuts

👨‍👩‍👧‍👦 Why their kids are the ultimate taste-testers

📦 Making sustainable choices, even when they cost more

Join me, Ramon Vela, in listening to this entertaining and inspiring episode—packed with insights, laughs, and a lot of heart.

For more on VitaWild Hydration, visit https://vitawild.co/

For more on Raindrop Agency, visit https://raindrop.agency/
For more on James Schrader, visit https://jamesschrader.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Transcript

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0:00.0	What's the best thing for the product?
0:03.2	And the product is, this sounds weird.
0:06.1	The product isn't what we made.
0:08.0	The product is what we're handing to our children.
0:11.5	And this sounds very like sound bitey.
0:13.3	I get that.
0:14.2	But it really is because we made, not only did we want the thing we're making that we're putting in our bodies and that I'm handing to my child and Jacques's handing to his and I'm putting in my 80 year old mom's water bottle like that we wanted
0:26.3	we didn't want to use the chemicals when when it came to the packaging I also I didn't want
0:31.3	you know we don't want to just keep adding to the problem with the packaging either so we we
0:37.3	were all on the same page there of knowing, like,
0:40.3	there's no way we're going to be the cheapest because those guys are already doing it
0:43.8	and they're using the table salt and they're just, you know,
0:46.2	creating new plastic waste and blah, blah, blah.
0:48.9	We're not that.
0:50.1	And are we all fine with that?
0:51.5	Yes.
0:52.0	Let's keep going.
0:52.7	And so every decision along the way was very much like it's not to maximize the profit of the profit here.
1:01.4	It's to make the better product for ourselves, for our kid, for the world.
1:06.7	And in the end, we were all like, yeah, we believe in this.
1:08.9	I think we can do this.
1:25.6	Hey, everyone, this is Ramon Vela. And this is another episode of the story of a brand.
	...

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