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Take-Away with Sam Oches

Vitality Bowls cofounder Tara Gilad on building a superfood franchise

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 10 December 2024

⏱️ 46 minutes

🧾️ Download transcript

Summary

In this episode of Take-Away with Sam Oches, Sam talks with Tara Gilad, cofounder and president of Vitality Bowls, a superfood franchise with more than 70 locations across 18 states. Vitality Bowls got its start in 2011 when Tara and her husband Roy launched the brand as a response to the fact that their young daughter had food allergies and there were no restaurants that could accommodate them. She joined the podcast to talk about the opportunities and challenges in developing a concept around ingredients that are more difficult to source and how they find the right franchisees to activate such a passion-driven business.    

In this conversation, you’ll find out why:

  • Your franchisees’ passions should align with your own
  • In the healthy food segment, you need a crystal ball 
  • Employees are as much order educators as they are order takers
  • Virtual brands offer brick-and-mortars some flexibility and creativity
  • Brand founders must prioritize their own wellbeing ahead of their business

 

Have feedback or ideas for Take-Away? Email Sam at [email protected]

Transcript

Click on a timestamp to play from that location

0:00.0

Ready to level up your menu?

0:02.1

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0:08.5

Streamline your workflow, save counter space, and serve the world's best assaye from the industry leader.

0:14.6

Learn more at samazon.com slash food service.

0:18.3

Hey there, welcome to another episode of Takeaway with Sam Ocas, a podcast from

0:22.4

Nation's Restaurant News.

0:23.8

I am Sam Ocas editor-in-chief here at NRN, and this is the show where I give you an all-access

0:28.6

pass to the restaurant industry's most influential decision-makers.

0:33.4

This week I'm talking with Tara Galad, the co-founder and president of Vitality Bowls,

0:39.2

a superfood franchise with more than 70 locations across 18 states.

0:44.7

Vitality Bowls got its start back in 2011 when Tara and her husband Roy launched the brand

0:50.4

as a response to the fact that their young daughter had food allergies and there

0:54.7

were no restaurants that could really accommodate them. By offering a menu of superfood

0:59.8

bowls, smoothies, juices, panini, and more, Vitality Bowls has become an all-day solution

1:06.3

not only for consumers with food allergies, but also for others looking for a fresh,

1:11.2

delicious bite to eat. Tara joined the podcast to talk about the opportunities and challenges

1:16.5

in developing a concept around ingredients that are more difficult to source and how they find

1:22.1

the right franchisees to activate such a passion-driven business. In this interview, you will learn more about why your franchisees passions should align with

1:31.8

your own, why employees are as much order educators as they are order takers, and why brand

1:38.2

founders must prioritize their own well-being ahead of their business.

1:42.4

Jumping now into my interview with Vitality Bowls, Tara Gillade.

1:46.4

Also, don't forget to stick around after the interview, as I will share my five

...

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