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Marketplace All-in-One

Virality, algorithms and echo chambers: Can adjusting the feed diminish division online?

Marketplace All-in-One

Marketplace

News, Business

4.51.4K Ratings

🗓️ 11 August 2023

⏱️ 11 minutes

🧾️ Download transcript

Summary

Almost three years later, the 2020 presidential election is hardly in the rearview mirror. Big questions remain about how algorithms spread polarizing content on the social media platforms that so many Americans turn to for news and information. For answers, academics across the country have been collaborating with Meta, which owns Facebook and Instagram. The result? Four studies that look at online polarization and ideological segregation among users on both platforms over three months during the 2020 election campaign. Marketplace’s Lily Jamali spoke with New York University’s Joshua Tucker, one of the academics who worked on these reports. He walked her through what he considers the top three findings.

Transcript

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0:00.0

Marketplace Morning Report's new Skin in the Game series explores what we can learn about

0:04.6

money and careers from the $300 billion video game industry. Plus, here how an Oakland-based

0:10.9

program helps young people get the skills they need to break into this booming industry.

0:15.9

Listen to Skin in the Game and more from the Marketplace Morning Report wherever you get your

0:20.7

podcasts. Facebook parent Metta has gotten flack for its role in serving up election misinformation.

0:29.0

But how much can we really blame the Algo? From American Public Media, this is Marketplace Tech.

0:35.3

I'm Lily Jamali.

0:46.0

Almost three years later, the 2020 presidential election is hardly in the rear-view mirror.

0:51.7

Big questions remain about how algorithms help spread polarizing content on the social media platforms

0:58.5

that so many Americans turn to. For answers, academics across the country have been collaborating

1:05.2

with Metta, which runs Facebook and Instagram. The results, four studies published recently

1:11.6

that look at online polarization and ideological segregation among users on both platforms over

1:17.7

three months during the 2020 election. NYU's Joshua Tucker is one of the academics who worked on

1:24.3

these reports. He walked me through what he considers to be the top three findings.

1:29.6

Algorithms are extremely influential in terms of what people see. The second is that we find that

1:35.3

there is significant ideological segregation, so we find political news that's primarily read by

1:41.2

liberals and we find lots of political news that's primarily or exclusively read by conservatives.

1:46.0

The third big picture finding, though, is that despite these two facts, we find that changing

1:51.8

aspects of people's platform experiences, and these are kind of big aspects of the platform

1:56.4

experience that have been positive to have a big impact on political attitudes, things like

2:02.9

reducing exposure to virality by not having people exposed to reshared content,

2:08.0

things like reducing echo chambers by having people be exposed to less content from

...

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