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Business Wars Daily

Victoria’s Secret Losing Consumer Affections to ThirdLove

Business Wars Daily

Wondery

News, Daily News, Business News, Business

4.6716 Ratings

🗓️ 27 November 2018

⏱️ 5 minutes

🧾️ Download transcript

Summary

Today is Tuesday, November 27, and we’re looking at Victoria’s Secret vs. ThirdLove

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Transcript

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0:00.0

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1:05.6

Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, November 27th.

1:12.1

In this Me Too era, millennial women are saying not me to Victoria's Secret.

1:16.8

The $7.5 billion purveyor of sexy lingerie is increasingly being seen as out of touch with today's younger consumers.

1:24.9

Sales have been falling, and last week, CEO Jan Singer, who'd been with

1:28.6

a company for less than two years, suddenly stepped down. Shoppers are fleeing Victoria's Secret's

1:34.0

sex object image for newer competitors like Airy and Third Love, which are positioning themselves

1:39.2

as brands celebrating female strength and diversity rather than outmoded definitions of sex appeal.

1:45.7

The day after Singer stepped down, Victoria's Secret announced a new CEO, John Mayhas,

1:51.4

will take the helm early next year. He's currently president of upscale women's designer Tori Birch.

...

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