Vicki von Holzhausen: Liquidplant

Species Unite

elizabeth novogratz

Philosophy, Society & Culture

5.0 • 911 Ratings

🗓️ 2 August 2023

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Somebody told me, when I was a young designer at Mercedes, they said, 'well, it takes like... 20 cows to upholster this sedan.' …Clearly people believe that cows, that the leather, is a byproduct of the food industry, but that's not necessarily true. When you part out the cow, the leather is actually the most valuable component of the cow. - Vicki von Holzhausen

Vicki von Holzhausen is a former car designer who decided to make a vegan leather that could rival animal leather. After much research and many experiments, she and her team developed a sustainable leather alternative. They tested it out as a handbag which then became a luxurious line of vegan handbags and accessories, called von Holzhausen.

But that wasn't enough, because Vicki's bigger mission was and is to remove animal leather from the materials system. So, they headed back into the lab and continued to create more and better leather alternatives. While they were there, von Holzhausen's mission grew even bigger. Yes, they'd continue to develop beautiful and sustainable materials to replace animal leather, but why not replace plastic too?

Earlier this year, the von Holzhausen team announced the introduction of the Liquidplant, the world's first 100% plant-based, high-performance topcoat, making plastic-free materials a reality. Liquidplant can replace plastic topcoats in all kinds of materials, including synthetic leather paper, wood, plastic and fabric, meaning it can and will change the world.

"… when you think about deforestation, the microplastic pollution, if we can start to chip away at eliminating whole areas where leather and plastic polyurethane are being used, then we will make a dramatic impact." - Vicki von Holzhausen

Transcript

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0:00.0	Species,
0:07.0	species, unite, unite.
0:11.0	Somebody told me that You might.
0:26.2	Somebody told me that when I was a young designer at Mercedes, they said, well, it takes like, I think they said 20 cows to upholsture this sedan and you're like oh my gosh I mean clearly people believe that cows the leather is a byproduct of the food industry but
0:31.9	that's not necessarily true.
0:34.0	When you part out the cow, the leather is actually the most valuable component of the cow. Hi, I'm Elizabeth Novigrats. This is Species Unite. We have a favor to ask if you like today's episode and you have a spare minute
0:56.7	could you please rate and review Species Unite on Apple Podcasts or wherever you listen to Podcasts. It really helps people to find the show.
1:07.0	This conversation is with Vicky von Halshausen.
1:17.0	Vicky is a former car designer who decided to make a vegan leather that could rival animal leather.
1:23.2	After much research and many experiments,
1:26.2	she and her team developed a sustainable leather alternative,
1:29.6	and they tested it out as a handbag,
1:32.0	and have an entire line of handbags and accessories all
1:36.0	vegan called Von Holshousen. That wasn't enough because her bigger mission was and
1:41.8	is to replace animal leather and not only to replace
1:45.2	animal leather but also to replace plastic. Earlier this year, Von Holtzhausen
1:50.5	announced the introduction of liquid plant.
1:54.0	A hundred percent plant-based plastic-free topcoat.
1:57.6	Liquid plant is seriously one of the inventions of a lifetime.
2:02.0	It can replace plastic topcoats in all kinds of materials,
2:06.6	including synthetic leather, paper, wood, plastic, and fabric. Vicky, thank you so much for being here. I want to talk about Von Halshausen, but I want to start really at the beginning because you have such a cool story.
2:35.0	It hasn't been a straight line, but I can definitely say that I was born to be a designer
	...

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