Veronica Garza: Siete Foods Founder and Chief Ideation Officer

Second Life

Who What Wear

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4.8 • 3K Ratings

🗓️ 19 October 2020

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

It all started when Veronica Garza, the founder and chief ideation officer of the Mexican American food brand Siete Foods, began experimenting with alternative food options to fit a grain-free, low-inflammation diet. As someone who suffered from multiple autoimmune diseases such as ITP and lupus, restricting her diet was a way for Veronica to combat her often debilitating symptoms. But it wasn’t fun. Missing staples in her diet, like tortillas, Veronica decided to create a solution: a grain-free, almond-flour tortilla that would eventually launch Siete Foods. Backed by her family of seven, the brand has grown to include 30 better-for-you heritage-inspired products and is now the number one tortilla and chip brand at Whole Foods Markets around the country. Pretty impressive. Also impressive: This was Veronica’s first foray into food after getting an MBA in digital media management and teaching a freshman seminar course at a college in Texas. On this week’s episode of Second Life, hear how, after years of struggling with her health and struggling to find the right career path, Veronica’s brand became a solution to both.

Transcript

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0:00.0	This episode is sponsored by Amazon Handmade. Amazon Handmade is the destination to find unique
0:07.3	handcrafted products created by artisans and makers from around the world. With categories like
0:13.9	home and kitchen, jewelry, baby, beauty, stationary, and even pet supplies, you'll be sure to find
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0:35.3	handmade holiday.
0:42.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who What Wear,
0:48.6	and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:55.7	We're talking about their work journeys, what they've learned from the process of setting
1:00.2	aside their doubts or fears, and what happens when they embark on their Second Life.
1:06.2	Today, I'm speaking with the founder and chief innovation officer of CTA Foods, Veronica Garza.
1:12.7	After being diagnosed with multiple autoimmune disorders as a teenager, Veronica adopted a grain-free,
1:19.6	low inflammation diet to combat the often debilitating symptoms. Her entire family of seven joined her,
1:27.9	but as Mexican Americans, that also meant they were missing out on a piece of their culture,
1:33.3	taking food like tortillas off the table. Veronica decided to solve a problem, not just for her
1:40.4	and her own family, but for folks all over the US that she knew must be restricted in the same way.
1:47.1	Since creating the first grain-free tortilla in 2014, CTA Foods has expanded to an assortment of
1:53.7	over 30 better-for-you food products from sauces to chips and dips, and many more.
2:00.0	CTA Foods' innovative products have created brand evangelists, from celebrity nutritionists like
2:05.6	Kelly Leveque, to whole-food shoppers around the country who have made CTA the number one tortilla
2:12.0	and chip brand at the National Grocer. As the chief innovation officer responsible for product
2:18.0	ideation and development, you might be surprised to learn that Veronica started the brand without
	...

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