Verbal+Visual - The Ultimate DTC Guide to Sustainability
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 9 August 2022
⏱️ 66 minutes
🧾️ Download transcript
Summary
This episode is also brought to you by Sendlane.
How do Consumer Brands increase revenues while decreasing their negative environmental impacts? That’s CEO and Founder Anshey Bhatia’s big concern and the main subject of his latest guide, “The Ultimate DTC Guide to Sustainability.”
In today’s episode, we discuss Anshey and his team’s sustainability mission at Verbal+Visual, an agency that designs, builds, and grows digital flagships for thoughtful brands.
In this episode, we discuss:
* Why they love working with mission-driven brands
* Verbal+Visual’s sustainability journey and goals
* Where should brands start their sustainability journey
* The low-hanging fruit of sustainability
* What role does “re-commerce” play in a brand’s business model
* Sustainability and the supply chain
* How authentic sustainability missions drive trust with consumers
* Examples of sustainable brands
* Why B-corp certification is worth the effort
* Where to download the Sustainability Guide for Free
Join Ramon Vela and Anshey Bhatia as they break down the inside story on The Story of a Brand.
For more on Verbal+Visual, visit: https://www.verbalplusvisual.com/
The URL for the sustainability guide is: https://verbalplusvisual.com/sustainability
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*
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Transcript
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| 0:00.0 | over the next decade or by the end of this decade, I should say, it is to measure our impact |
| 0:08.2 | on carbon reduction with our clients. |
| 0:12.0 | And we have a specific numeric goal that we want to hit by the end of the decade with our |
| 0:15.8 | clients. |
| 0:16.8 | It requires us to achieve massive scale. |
| 0:19.3 | It requires us to work with the top, you know, a handful, |
| 0:23.6 | and obviously not all, but a handful of the top 100 retailers on the planet and positively affect |
| 0:30.6 | their carbon footprint, right? And make sure that they're reducing their carbon footprint. |
| 0:35.6 | So this goal requires us to scale as an entity, |
| 0:40.0 | requires us to be thought leaders, |
| 0:41.5 | and provides our entire team a cohesive mission |
| 0:45.1 | to rally around and drive towards over the next decade. |
| 0:49.1 | And so I think this sustainability guide |
| 0:51.4 | is us planning the flag of us starting |
| 0:53.8 | our thought leadership journey |
| 0:55.9 | in the sustainability world within retail. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:16.1 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:21.6 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission, |
| 1:27.1 | so you can |
| 1:27.8 | decide which products are worth buying and which brands are worth supporting. |
| 1:34.6 | How do consumer brands increase their revenue while decreasing their negative environmental |
| 1:39.4 | impact? That's CEO and founder, Anche Batia's biggest concern and the main subject of his latest guide, |
... |
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