VDH: The Left Doesn’t Hate Sydney Sweeney’s Jeans. They Hate Beauty.

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4.6 • 1.2K Ratings

🗓️ 4 August 2025

⏱️ 7 minutes

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Summary

On today’s episode of “Victor Davis Hanson: In His Own Words,” Hanson breaks down the absurdity of the outrage and exposes the real history of eugenics—hint: it doesn’t come from the Right. “ We have all sorts of models that pose for jean commercials. American Eagle have had black women, people, Hispanics, everybody. And do you remember the ad by Levi's for Beyonce? Levi's has her portrayed with a cowboy hat, a yellow wig, and in a country-western setting with Levi jeans. … Nobody objected, nobody said, ‘Beyonce is objectifying whiteness because, as an African American, she's got a blond wig on.’” “ A final warning or a piece of advice from Aristotle: We act to beauty by proportion and mathematics. As I said, Beyonce is beautiful, not because she's black or not because she's not white, or Sydney Sweeney is beautiful, not because of her skin color, but because she has, as Aristotle would say, perfect symmetry. And that's a universal idea.” 👉Don’t miss out on Victor’s latest videos by subscribing to The Daily Signal today. You’ll be notified every time a new piece of content drops: https://www.youtube.com/dailysignal?sub_confirmation=1 👉If you can’t get enough of Victor Davis Hanson from The Daily Signal, subscribe to his official YouTube channel: https://www.youtube.com/@victordavishanson7273 👉He’s also the host of “The Victor Davis Hanson Show,” available wherever you prefer to watch or listen. Links to the show and exclusive content are available on his website: https://victorhanson.com (0:00) Sydney Sweeney’s Good Jeans/Genes Ad (0:27) Left's Outrage (0:33) Other Examples of Jean Commercials (3:05) The Essence of Advertising and Classical Beauty (4:28) Historical Context of Eugenics (5:53) Final Thoughts on Beauty and Proportion Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	There's been a recent hysteria over a provocative jeans commercial by American Eagle.
0:05.0	It portrays Sidney Sweeney and the background messaging is Sydney Sweeney has great genes
0:12.0	and the gene, as in chromosomes, is crossed out, replaced by J-E-A-N-S.
0:18.0	And the message is that she's a natural beauty, but that she's a natural beauty in part
0:23.4	because she has on American Eagle genes. End of story, not quite. The left went hysterical.
0:29.3	They were off to the races to the Hitler, Third Reich comparisons. We have all sorts of models
0:35.0	that pose for gene commercials. Do you remember the ad by Levi's for Beyonce?
0:40.3	I thought it was wonderful. She's beautiful. She has the same type of figure as Sidney's winning.
0:45.3	Nobody objected.
0:46.3	Hello, this is Victor Davis Hansen for The Daily Signal.
0:59.8	There's been a recent hysteria over a provocative commercial, a jeans commercial by American Eagle.
1:06.0	It portrays the young, blonde model, Sidey, she's also an actress, putting on or taking off a pair of tight, tight jeans.
1:18.5	And the background lettering or messaging is Sidney Sweeney has great genes.
1:26.2	And the gene G, as in in chromosomes is crossed out replaced by
1:31.0	J-E-A-N-S and the message is that she's a natural beauty but that she's a natural beauty
1:38.8	in part because she has on American Eagle genes. End of story not quite. The left went hysterical and they said
1:47.5	this was objectifying whiteness that we were privileging white people over people of
1:53.6	color. We were talking about eugenics because of the word genes and they just thought
2:00.3	this was intolerable and they even compared it to Hitler and they just thought this was intolerable.
2:01.5	And they even compared it to Hitler, and they were off to the races to the Hitler, Third Reich
2:07.7	comparisons.
2:09.0	But this is what's odd about it.
	...

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