Vashtie Kola

Business of HYPE

HYPEBEAST

Society & Culture

4.8 • 785 Ratings

🗓️ 9 April 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

There were very few women to break through the male dominated streetwear scene of the early aughts. Vashtie Kola remains among the most iconic of them all. The first woman to design her own Jordan back in 2010, Vashtie has gone on to start her own brand Violet and direct music videos for the likes of Kendrick Lamar, Joey Bada$$ and Drake.

She sits down with long time friend and BoH host Angelo Baque (Founder, Awake NY) to reflect on the years they shared together back on the scene. From shop kids to creative directors to label founders, the two trace through what steps it took to get to the top.

WATCH THE FULL EPISODE OF BUSINESS OF HYPE WITH VASHTIE KOLA HERE.

Executive Producer - Kyle Reyes Director - Jon Fusco Producers - Alejandra Zelaya, Jenny Fu Director of Photography - Julius Ignacio Gaffer - John Izarpate Grip - Rick Lim 1st AC - Brian Nguyen Set Design - Lucy Hislop Production Assistant - Tealoni Butler Editor - Jon Fusco Special Thanks Sarah Schecker Sophie Schieli

Gabriella Koppleman

This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.

BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly.

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Transcript

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0:00.0	Hi, my name is Angelo Bake and this is Business of Hype.
0:04.7	What is there to say about Vashti Cola?
0:12.9	Well other than the fact that she somehow doesn't know how to pronounce her own name,
0:16.6	she pretty much got it all figured out.
0:18.3	A legendary career, a family, her own Jordan,
0:22.1	which I'm still trying to get.
0:23.4	You're playing me, Vash, man, hook me out with them Jordans.
0:26.4	She's a pioneer, a friend, an icon,
0:29.0	and as this next episode proves,
0:31.2	I'll never get tired of singing her praises.
0:33.9	All right, let's get into it.
0:36.0	What's up, how's everyone doing?
0:37.2	My name is Angelo Bakke. I am the founder and creative director of Awake, New York.
0:41.3	You are tuning into the business of hype. And today I have my sister, my colleague, my, um, let's see what else, my fellow downtown graduate. Some might say she's the downtown
1:01.7	sweetheart. Also, the Jordan 3 Vandal. Correct. Preach. Add on. Someone that has brought me an immense amount of inspiration over the years. Someone
1:21.1	that I've spent countless time moaning and groaning about the pains of the come-up her name is
1:37.1	Vashti Cola yes but I say Vashti you do call me Vashti do call me Vashti. You do call me Vashti.
1:44.8	Do you want me to say you prefer me to say Vashti?
1:46.6	Well, we've gone we've gone back and forth, but you're my New York friend. A lot of New York,
1:50.7	a lot of born and raised New Yorkers because that's a New Yorker. Call me Vashti.
1:55.2	Hmm. I've accepted it. This is no. So Vasty.
2:04.6	So, uh, I guess some things have changed over the years. It's always been out.
	...

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